Tuesday, 24 May 2011

Marketing Daily - Johnson & Johnson restructures marketing operations; plus the Army, Starbucks, Lloyds Banking Group, and Google

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Breaking news from Marketing
 
Breaking news from Marketing May 2011
 
Latest News
 
Johnson & Johnson to restructure marketing operations
Loulla-Mae Eleftheriou-Smith,
24 May 2011
 

Johnson & Johnson (J&J), the global healthcare manufacturer, is overhauling the structure...
Johnson & Johnson: global restructure
 
 
Army reconsiders US-style recruitment 'showrooms'
Gemma Charles,
24 May 2011
 

The Army is rethinking its controversial US-style experiential 'showrooms', which offer potential...
Army: closing US-style recruitment 'showrooms'
 
 
Olympic partners face online guerilla marketing blitz
Nicola Clark,
24 May 2011
 

Olympic sponsors have been warned to brace themselves for a barrage of...
London 2012: concerns over digital guerilla marketing
 
 
Starbucks announces UK contactless payment trial
John Reynolds,
24 May 2011
 

Starbucks is to follow rivals such as Costa Coffee and McDonald's by...
Starbucks: trialling contactless payment in UK stores
 
 
Lloyds seeks marketer to aid Verde assets sale
Alex Brownsell,
24 May 2011
 

Lloyds Banking Group is seeking a senior marketer to oversee 'Verde', the...
Lloyds: being forced to sell hundreds of branches
 
 
Google hires P&G digital exec to drive YouTube sales
Sarah Shearman,
24 May 2011
 

Google has hired Lucas Watson, digital marketing executive at Procter & Gamble,...
Google: hires P&G's Lucas Watson
 
 
Bacardi set for strategy review after appointment
Gemma Charles,
24 May 2011
 

Bacardi is to review its global marketing strategy after the recent roll-out...
Bacardi: set for new strategy
 
 
 
Also in the News
 
Third annual Marketing Triathlon set for July
Staff,
24 May 2011
 
M&S profits lift 11% following marketing drive
John Reynolds,
24 May 2011
 
LG focuses on core message in Optimus Black ads
Alex Brownsell,
24 May 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
The High Street in crisis
Alan Mitchell
 

When I wrote 'Right Side Up' ten years ago a BBC reporter asked me 'does that mean the end of the...
 
 
Comms in a crisis รข€" using social media to spread the word
Maia Honan, Board Acc Director, Positive Thinking
 

  The recent crises affecting Australia, New Zealand and Japan, and the uprisings across the Middle East, have not...
 
 
Are you going live this summer?
Sue Unerman
 

The line-up for the Capital Radio Summer Time Ball has been announced, to considerable excitement amongst some people I know....
 
 
 
 
 
 
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