Tuesday, 17 May 2011

Digital AM - ITV, Aegis, Publicis, WPP, plus The Wall > Brand journalism

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ITV lures This Morning viewers online with behind the scenes feed
ITV lures This Morning viewers online with behind the scenes feed
by Sarah Shearman
17 May 2011, 09:00AM
ITV is broadcasting 'This Morning', its daytime TV show, in 360-degree surround video over the internet today, as part of its 'Your This Morning Week' drive to engage viewers with the program online.
Aegis Media appoints former PHDiq boss Murray to lead digital role
Aegis Media appoints former PHDiq boss Murray to lead digital role
by Mark Banham
17 May 2011, 10:28AM
Aegis Media has appointed former PHDiq head John Murray as president of the network's Digital Action Group.
Publicis buys US digital agency Rosetta for £354m
Publicis buys US digital agency Rosetta for £354m
by Ed Owen
17 May 2011, 09:23AM
Publicis has bought the North America-based digital agency Rosetta Group for $575m (£354m), in an acquisition it claims takes digital to more than 30% of its total revenues.
WPP makes $5m investment in US data analytics company
WPP makes $5m investment in US data analytics company
by Ed Owen
17 May 2011, 10:45AM
WPP Digital has bought a minority stake in nPario, a US-based company that collates and analyses large volumes of data for marketing, for $5m (£3.07m).
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Brand journalism - how the marketing department of today is tomorrow's social media newsroom
Albert Pusch
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Woman who tweeted space shuttle pic becomes Twitter star
@gordonmacmillan
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Inspired by Facebook Israeli couple name their baby 'Like'
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Fallen journalists to be remembered with YouTube channel
@gordonmacmillan
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The Sunday Times Social List says my bot is a Guru
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Lady Gaga is the first to hit 10 million Twitter followers
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MySpace founder interested in buying back beleaguered social network
@gordonmacmillan
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Sunday Times launches the social media list to be on - 'The Social List'
@gordonmacmillan
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Is a social media injunction a workable solution to privacy issue?
Jennifer Whitehead
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Facebook admits it didn't want name used, but denies Google smear campaign
@gordonmacmillan
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