| Latest news | |  | | | | | Twitter is poised to open a sales office in London, following the relocation of Tony Wang, a senior Twitter executive from its head office in San Francisco, to "get Twitter started in the UK". | | |  | | | | | Iceland's cheap and cheerful branding could be replaced on the UK high street by the green of Morrisons, if speculation that the Northern-based grocer is lining up a £1.5bn takeover proves correct. | | |  | | | | | Heineken UK is releasing two more instalments of its Dan and Brad agony uncle ads for Foster's, which will run online. | | |  | | | | | SABMiller is launching a global online animated ad for its Pilsner Urquell brand, based on a storybook-format and with a heavy social media element. | | |  | | | | | Playboy is archiving its entire magazine content online for the first time with the launch of a subscription service for the iPad called iPlayboy. | | |  | | | | | PR agencies and in-house comms teams have just two weeks left to enter the PRWeek Awards 2011. | | |  | | | | | Opticians compete with various customer offers and financiers promote their services in today's national press. | | | | | Intelligence | |  | | | | | What lessons can be learned from Apple's climb to the summit of the Brandz top global brands survey? Nick Cooper, UK managing director of Millward Brown Optimor, explains why it has taken top spot. | | |  | | | | | Royal Mail wants to use technology to boost the effectiveness of direct mail, writes Alex Brownsell. | | |  | | | | | A growing number of big brands and agencies are applying the principles of behavioural economics, or nudge theory, to great effect, writes Andrew McCormick. | | | | | | | Latest jobs | | | | | |  | | |
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