Friday, 13 May 2011

Breaking news from Brand Republic - Tourism Ireland, More Th>n, We are Interactive, The most complained about ads, Big Splash, Next Fifteen, APA, 125 Years of Coke, Trading Places

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Latest news
Tourism Ireland hands £50 million global advertising account to Publicis
Tourism Ireland hands £50 million global advertising account to Publicis
by Matt Williams
12 May 2011, 03:55PM
Tourism Ireland has appointed Publicis UK to handle its £50 million global advertising account.
More Th>n focuses on digital for latest Freeman outing
More Th>n focuses on digital for latest Freeman outing
by Ed Owen
13 May 2011, 09:14AM
Online insurance firm More Th>n is to launch the second phase in its 'More Th>n Freeman' campaign.
Mead and Hazlitt raise investment in We R Interactive
Mead and Hazlitt raise investment in We R Interactive
by Daniel Farey-Jones
13 May 2011, 09:25AM
AMV founder Peter Mead and ITV's commercial director Fru Hazlitt are investing further in We R Interactive, the UK-based social gaming company, in a $5m fundraising round bringing in more than 20 new individual investors.
The most complained about ads that escaped the censors
The most complained about ads that escaped the censors
by Arif Durrani
13 May 2011, 09:30AM
The Advertising Standards Authority received more than 25,000 complaints about 13,074 different ad campaigns in 2010, watch the ones that got away here.
BBC, British Gas and Kellogg's launch Big Splash
BBC, British Gas and Kellogg's launch Big Splash
by Ed Owen
13 May 2011, 09:36AM
The BBC, British Gas, Kellogg's and swimwear brand Speedo have launched the 'Big Splash', designed to encourage swimming in the run-up to the 2012 Olympic Games.
Next Fifteen acquires digital agency Bourne
Next Fifteen acquires digital agency Bourne
by Katherine Levy
13 May 2011, 09:00AM
Next Fifteen Communications, the marcoms group that owns PR agency Bite and digital agency Type 3, has acquired the full-service digital agency Bourne.
Branded content beats paid-for iPad apps, claims APA
Branded content beats paid-for iPad apps, claims APA
by Sarah Shearman
13 May 2011, 08:30AM
The majority of iPad owners prefer free branded apps to paid-for non-branded apps, according to new research by the Association of Publishing Agencies (APA).
125 years of Coke: From Atlanta to Facebook
125 years of Coke: From Atlanta to Facebook
by Nicola Clark
13 May 2011, 09:00AM
The brand history of Coke. From its creation by pharmacist John Pemberton, through its famous ads and slogans and on to its social media strategy.
Trading Places: This week's people moves
Trading Places: This week's people moves
by Sara Kimberley
13 May 2011, 08:51AM
M&C Saatchi's executive creative director Graham Fink departs for China, while former Channel 5 marketing director David Pullan joins Mindshare Worldwide, in BR's round-up of this week's people moves in advertising, marketing and media.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped. 

View the map and submit your agency
 
Intelligence
Brand Health Check: Britain's Got Talent
Brand Health Check: Britain's Got Talent
by Rachel Barnes
12 May 2011, 12:00AM
What can the ITV talent show do to arrest a decline in its viewing figures.
Change4Life woos brands' promotions
Change4Life woos brands' promotions
by Suzy Bashford
11 May 2011, 12:00AM
Can Change4Life point-of-sale branding co-exist with price promotions, asks Suzy Bashford.
Profile: Niall O'Keeffe, marketing director at Dixons Retail
Profile: Niall O'Keeffe, marketing director at Dixons Retail
by Ed Owen
11 May 2011, 12:01AM
Niall O'Keeffe, marketing director at Dixons Retail, has been revamping the business, but profits remain a tough challenge.
Think BR

Think BR: Can Apple really maintain its staggering share price?

There are three reasons why Apple's market valuation could fall, write Dr Ekkehard Stadie and Friederike Gettmann of Simon-Kucher & Partners.

 

Also in the news
Rajar Q1 2011: Commercial radio chiefs crow over rising reach
by Maisie McCabe, 12 May 2011, 02:10PM
Rajar Q1 2011: London's biggest commercial station fails to embrace digital
by Maisie McCabe, 12 May 2011, 11:40AM
Music consumers 'more receptive to brands'
by Katherine Levy, 12 May 2011, 02:20PM
ASA slips into the red reflecting weak ad market
by Ed Owen, 12 May 2011, 12:50PM
Champions League final to net £8m for ITV
by Maisie McCabe, 12 May 2011, 12:00PM
OU invites tenders for £10m account
by Matt Williams, 12 May 2011, 12:00PM
OMD takes top spot on Thinkbox TV Planning Awards shortlist
by Staff, 12 May 2011, 12:17PM
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