| Latest news | |  | | | | | Nivea is launching a €1bn campaign, its biggest to date, to promote 100 years as a skincare brand. | | |  | | | | | HMV, the embattled high street retailer, has sold its Waterstone's book chain for £53m to Russian billionaire Alexander Mamut's investment company. | | |  | | | | | Confused.com, the price-comparison website, is launching a number of new ad spots focused on brand-building and specific sectors. | | |  | | | | | Future's digital activities are profitable for the first time, as UK digital ad revenues ballooned, but investment in the medium and a decline in print nearly halved first half pre-tax profits to £1.2m. | | |  | | | | | Tourism Ireland is launching a week-long social media campaign that offers Facebook and Twitter communities the chance to determine the places a British couple will visit. | | |  | | | | | The Advertising Association has hailed the forthcoming Change4Life campaign as proof that partnership working with brands works better than legislation. | | |  | | | | | More than 100 Whitehall press staff could be called upon for UK's largest media event. | | |  | | | | | Mark Lund's Now completes its management line-up by poaching Dare's Melissa Robertson, while Trinity Mirror fattens its digital unit by hiring Chris Ellis, in BR's round-up of this week's people moves in advertising, marketing and media. | | | | | Intelligence | |  | | | | | What lessons can be learned from Apple's climb to the summit of the Brandz top global brands survey? Nick Cooper, UK managing director of Millward Brown Optimor, explains why it has taken top spot. | | |  | | | | | Royal Mail wants to use technology to boost the effectiveness of direct mail, writes Alex Brownsell. | | |  | | | | | A growing number of big brands and agencies are applying the principles of behavioural economics, or nudge theory, to great effect, writes Andrew McCormick. | | | | Think BR
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| Think BR: 'Big lamp' thinking Before you consider what you could innovate, first think about how and why you should, writes Dan Machen, head of innovation at Billington Cartmell, !nvent. | | | |
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