Wednesday 25 May 2011

Breaking news from Brand Republic - Audi, Specsavers, Sebastian Vettel, Marmite, Yahoo

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Latest news
Audi reveals what it takes to win Le Mans in epic ad
Audi reveals what it takes to win Le Mans in epic ad
by Daniel Farey-Jones
25 May 2011, 08:57AM
Audi, the German car manufacturer, will premiere a two-and-a-half-minute film during the Uefa Champions League final, highlighting the teamwork and stamina needed to win the Le Mans 24-hour race.
Specsavers ad banned over technology claim
Specsavers ad banned over technology claim
by Daniel Farey-Jones
25 May 2011, 08:00AM
The ad watchdog has banned a Specsavers press ad for misleadingly offering "the latest optical technology".
Vettel becomes first global brand ambassador for Infiniti
Vettel becomes first global brand ambassador for Infiniti
by Loulla-Mae Eleftheriou-Smith
25 May 2011, 09:50AM
Sebastian Vettel, the Formula 1 world champion, is to become the first global brand ambassador for Infiniti, the Japanese luxury car manufacturer.
Marmite banned in Denmark
Marmite banned in Denmark
by John Reynolds
25 May 2011, 09:25AM
Marmite, the Unilever-owned savoury spread, has been banned in Denmark because of an unusual law.
Yahoo ad that likens internet speed to driving fast is rapped by ASA
Yahoo ad that likens internet speed to driving fast is rapped by ASA
by Ben Bold
25 May 2011, 09:30AM
Yahoo's digital ad that used an image of a speeding car as a visual metaphor for its "faster is funner" BT Mail must not appear again in its current form, after two people complained it encouraged dangerous driving.
Bloomberg plans to create first UK PR function and seeks comms head
Bloomberg plans to create first UK PR function and seeks comms head
by Alec Mattinson
24 May 2011, 06:31PM
Bloomberg is understood to be establishing its first UK PR presence ahead of a European growth push.
Fujifilm readies biggest ad campaign to date
Fujifilm readies biggest ad campaign to date
by Sara Kimberley
24 May 2011, 04:50PM
Fujifilm, one of the UK's leading digital camera companies, is launching its biggest-ever TV ad campaign this week.
PR pitch process underway for Southern Comfort drinks brand
PR pitch process underway for Southern Comfort drinks brand
by Matt Cartmell
24 May 2011, 06:04PM
Brown-Forman Beverages has a pitch process underway to appoint a consumer agency to handle its Southern Comfort brand.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.Â

View the map and submit your agency
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Intelligence
British Airways: the Olympics' favourite airline...?
British Airways: the Olympics' favourite airline...?
by Alice Dunn
24 May 2011, 08:00AM
Olympic followers are almost 50% more likely than the national average to believe that sponsoring the games gives companies a better image, according to new data from Kantar Media's TGI survey.
Adwatch (24 May): Top 20 recall - Sky rides high
Adwatch (24 May): Top 20 recall - Sky rides high
by Richard Huntington, Director of strategy UK, Saatchi & Saatchi
25 May 2011, 12:00AM
The brand's latest TV ad is a first step toward adding more humanity and charm.
Is Apple the ultimate luxury brand?
Is Apple the ultimate luxury brand?
by Nick Cooper
19 May 2011, 08:00AM
What lessons can be learned from Apple's climb to the summit of the Brandz top global brands survey? Nick Cooper, UK managing director of Millward Brown Optimor, explains why it has taken top spot.

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Think BR

Andrew Walmsley on Digital: Marketing's new mindset

Brand marketers can now analyse campaigns in real time, but they need more than logic to succeed.

Â

Also in the news
Channel 4 chief lays out digital future
by Ben Bold, 24 May 2011, 04:05PM
Google hires P&G digital exec to drive YouTube sales
by Sarah Shearman, 24 May 2011, 10:12AM
Freeview appoints former BBC man North as top marketer
by Maisie McCabe, 24 May 2011, 02:50PM
Euro RSCG and Chivas Regal create online film charting 20th century
by Ben Bold, 24 May 2011, 12:45PM
Media Week Awards' co-chairs talk on camera about this year's event
by Jeremy King, 24 May 2011, 11:41AM
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