Tuesday, 10 May 2011

Digital AM - Microsoft/Skype, branded domain names, Ben & Jerry's plus The Wall > Paying for Twitter followers?

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Microsoft to make shock purchase of Skype
Microsoft to make shock purchase of Skype
by Ed Owen
10 May 2011, 09:15AM
Microsoft will announce today it has agreed to buy Skype for between $7bn and $8.5bn (£4.3bn-£5.2bn), four times the value analysts had placed on the company, according to reports.
Companies prepare to bid for branded domain names
Companies prepare to bid for branded domain names
by Sarah Shearman
10 May 2011, 08:30AM
Marketers are gearing up to invest hundreds of thousands of pounds in buying their own brand as online domain names, amid fears that the new URLs will provoke confusion among consumers.
Ben & Jerry's rolls out 'dessert island' Facebook campaign
Ben & Jerry's rolls out 'dessert island' Facebook campaign
by Sarah Shearman
10 May 2011, 10:35AM
Ben & Jerry's, the Unilever-owned ice-cream brand, has launched a Facebook app that allows consumers in Europe to choose which of eight flavours available in the US they want to go on sale over here.
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Scoville aiming to do for Tuesdays what #ff did for Fridays
Maeve OSullivan
10/05/2011
Should brands pay for followers on Twitter?
Adam Field
10/05/2011
LinkedIn IPO values company at more than $3bn as investors sramble for a slice
Polly Becker
09/05/2011
A lot more people read news via Facebook than Twitter
Jennifer Whitehead
09/05/2011
Borkowski claims Twitter makes life harder for PRs, not easier
@gordonmacmillan
09/05/2011
Facebook advertising is massively undervalued
Grant Muckle
09/05/2011
Is there room for another Tumblr? Webdoc offers lots of choices
@gordonmacmillan
09/05/2011
Twitter makes mockery of celeb super injunctions as hundreds tweet details
@gordonmacmillan
08/05/2011
When some important internet stuff was founded [infographic]
Polly Becker
06/05/2011
Google Chrome promoted in two new (really nice) ads
Jennifer Whitehead
06/05/2011
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