| Latest news | |  | | | | | Johnson & Johnson (J&J), the global healthcare manufacturer, is overhauling the structure of its consumer business to streamline the division and give more authority to regional market heads. | | |  | | | | | Olympic sponsors have been warned to brace themselves for a barrage of online guerrilla marketing ahead of the London 2012 Olympics. | | |  | | | | | The Army is rethinking its controversial US-style experiential 'showrooms', which offer potential recruits the chance to learn more about military life. | | |  | | | | | Hill & Knowlton has been called in to help establish east London as Europe's answer to Silicon Valley. | | |  | | | | | Omnicom's M2M International has parted company with global managing director Peter Thomson, who founded the specialist media agency eight years ago. | | |  | | | | | Addiction London, part of the Addiction Worldwide boutique media group, has hired Justin Clouder as its planning director. | | |  | | | | | Bacardi is to review its global marketing strategy after the recent roll-out of its latest campaign 'Bacardi together'. | | |  | | | | | Starbucks is to follow rivals such as Costa Coffee and McDonald's by offering contactless payments in its UK stores. | | |  | | | | | Lloyds Banking Group is seeking a senior marketer to oversee 'Verde', the newly created division that houses the assets it is being forced to sell off by European Union regulators. | | |  | | | | | LG is rolling out an ad campaign for its Optimus Black smartphone this week that focuses on a brand message rather than the product itself. | | |  | | | | | The Chelsea Flower Show prompts newspapers to include free pullout guides for the annual event in today's cover page promotions. | | | | | Intelligence | |  | | | | | Olympic followers are almost 50% more likely than the national average to believe that sponsoring the games gives companies a better image, according to new data from Kantar Media's TGI survey. | | |  | | | | | What lessons can be learned from Apple's climb to the summit of the Brandz top global brands survey? Nick Cooper, UK managing director of Millward Brown Optimor, explains why it has taken top spot. | | |  | | | | | Royal Mail wants to use technology to boost the effectiveness of direct mail, writes Alex Brownsell. | | | | | Latest Blog Entries | | | Banyan Tree: a tarnished brand | | Chris J Reed, 24 May 2011 | | | Worth more than the paper it's written on? | | Victoria Cobbah, Country Manager UK, Planet49, 23 May 2011 | | | Comms in a crisis - using social media to spread the word | | Maia Honan, Board Acc Director, Positive Thinking, 23 May 2011 | | | Ever wanted to drown a client? | | Scott Knox, 23 May 2011 | | | The High Street in crisis | | Alan Mitchell, 23 May 2011 | | | Need a new guru? Get creeky | | Geoff Gower, archibald ingall stretton..., 23 May 2011 | |  | | | | | Latest jobs | | | | | |  | | |
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