Friday, 27 May 2011

Campaign Daily Fix - Renault, Rapier, Engine Group, Sony Ericsson, Yamaha

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Campaign Daily Fix
 
27 May 2011  
Latest News
Renault: launches global ZE campaign
Renault launches 'electric' global campaign
Sara Kimberley, 27 May 2011

Renault is launching a global advertising campaign to promote its commitment to making electric cars.

 
Rapier: increases its team
Rapier poaches DLKW Lowe's head of art
Sara Kimberley, 27 May 2011

Rapier's creative partner Ed Morris has poached Simon Morris, his former head of art at DLKW Lowe, in one of three hires to strengthen the agency's creative and planning department...

 
Alison Wright: leaves Engine to relaunch bakery with husband Tim Hayward
Engine's Alison Wright leaves to launch Cambridge bakery
Sara Kimberley, 27 May 2011

Engine Group's strategy director Alison Wright is leaving the agency to run the Fitzbillies bakery in Cambridge, which she and her husband have bought.

 
Sony Ericsson Xperia: launches the 'Xperia Footy Final Badge' game
Sony Ericsson runs Champions League campaign on Foursquare
Sarah Shearman, 27 May 2011

Sony Ericsson has launched a Foursquare campaign as part of its Uefa Champions League sponsorship, which gives one football fan the chance to win a range of football prizes including...

 
Yamaha bikes
Yamaha bikes "choose their own riders" in new ad
Jagadeesh Krishnamurthy, 26 May 2011

NEW DEHLI - Yamaha Motors has unveiled a new commercial to showcase its range of bikes, featuring brand ambassador John Abraham. Conceived by ADK-Fortune, the commercial has three Yamaha bikes...

 
 
Also in the News
TBWA launches online fundraising initiative 'Jam with Japan'
Magz Osborne, 26 May 2011
Unilever appoints Iain Potter in marketing reshuffle
Loulla-Mae Eleftheriou-Smith, 27 May 2011
Apple's iPad found to increase business productivity
Sarah Shearman, 27 May 2011
 
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Latest Work
Orange 'gold spot' by Fallon
Orange 'gold spot featuring Gerard Depardieu' by Fallon
27 May 2011

Orange has released its latest gold spot cinema ads, featuring film legends Gerard Depardieu and Catherine Deneuve.

 
Pilsner Urquell ‘the legends of Pilsner Urquell’ by The Bank
Pilsner Urquell 'the legends of Pilsner Urquell' by The Bank
26 May 2011

SABMiller is launching a global online animated ad for its Pilsner Urquell brand, based on a storybook-format.

 
Chivas Regal 'a legend reborn' by Euro RSCG London
Chivas Regal 'a legend reborn' by Euro RSCG London
25 May 2011

Euro RSCG London has launched an online film to celebrate the history of Chivas Regal's 25-year-old luxury whisky.

 
More Work
 
Blogs
Latest Blog Entries
Steve Gatfield gets Naked and it's not cool
Ian Darby

Ten years ago, the terribly cool Naked Communications team would have baulked at hiring a man in a suit with...

It's not really about Ryan's privacy
Jeremy Lee

With its headline 'Naming Private Ryan', the Daily Mirror was credited with coming up with the best headline following the...

LIES, DAMNED LIES, AND STATISTICS
Dave Trott

A couple of years back a small story in The Guardian caught my eye. That year, forty thousand people died...

Will you marry me?
Lolly and Nat

I don't know about you but it's that time of year again when the wedding invites flood in and before...

Celebrity Big Bother
Steve Henry

It's not been a good week for masculine sexuality. Celebrity Homo Erectus proving, as ever, that he can't keep it...

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