Friday 20 May 2011

Campaign Daily Fix - Nivea, Bollinger, VW, Tourism Ireland, Google

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Campaign Daily Fix
 
20 May 2011  
Latest News
Nivea: promotes 100 years of skincare
Nivea spends €1bn to promote 100 years of skincare
Sara Kimberley, 20 May 2011

Nivea is launching a €1bn campaign, its biggest to date, to promote 100 years as a skincare brand.

 
Bollinger: first global campaign since Leagas Delaney won the media account
Bollinger positions itself as 'aspirational' Champagne
Sara Kimberley, 20 May 2011

Leagas Delaney has launched its first Bollinger global campaign since winning the account in March.

 
VW: 'God only knows' campaign marks a return to TV
VW Commercial returns to TV after 5-year hiatus
Sara Kimberley, 20 May 2011

Volkswagen Commercial Vehicles is launching its first TV ad campaign in five years to coincide with the climax of the football season.

 
Tourism Ireland: rolls out road trip campaign
Social media to steer Tourism Ireland road trip
Loulla-Mae Eleftheriou-Smith, 20 May 2011

Tourism Ireland is launching a week-long social media campaign that offers Facebook and Twitter communities the chance to determine the places a British couple will visit.

 
Eric Schmidt: Google's executive chairman
Google's Schmidt named Cannes Lions 2011 Media Person of the Year
Arif Durrani, 19 May 2011

Google's executive chairman Eric Schmidt will be presented with The Media Person of the Year Award at this year's Cannes Lions Festival.

 
 
Also in the News
Google to expand its social search globally
Sarah Shearman, 20 May 2011
Future forsakes profits to feed digital surge as print falls
Daniel Farey-Jones, 20 May 2011
HMV sells Waterstone's for £53m
Arif Durrani, 20 May 2011
 
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Latest Work
Talk Talk 'homes within homes' by CHI & Partners
Talk Talk 'homes within homes' by CHI & Partners
18 May 2011

CHI&Partners has created a new ad for broadband and phone provider TalkTalk with its new strapline 'A brighter home for everyone'.

 
Iceland 'ode to mums' by Beta
Iceland 'ode to mums' by Beta
19 May 2011

Beta has created an ad for Iceland that features new brand ambassador Stacey Solomon, currently 'celebrity Mum of the Year'.

 
Organix 'Goodies' by DLKW Lowe
Organix 'Goodies' by DLKW Lowe
19 May 2011

Organix, the natural baby foods manufacturer, has launched its first TV ad, as part of the campaign by DLKW Lowe to promote Goodies, its snacks range for toddlers.

 
More Work
 
Blogs
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