Thursday, 5 May 2011

DM bulletin - Wonga.com, Superdrug, Sony, Triumph, O2, TNT Post

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Albion picks up £10m Wonga.com
Albion picks up £10m Wonga.com
by Matt Williams
05 May 2011, 11:15AM
Wonga.com, the short-term loans company whose advertising activity has been attacked for "trivialising" high-interest-rate loans, has appointed Albion to handle its estimated £10 million integrated advertising account.
Superdrug targets rival Boots with Beauty Card marketing push
Superdrug targets rival Boots with Beauty Card marketing push
by Nicola Clark
04 May 2011, 08:30AM
Superdrug is looking to increase pressure on rival retailer Boots with a major above-the-line campaign to promote the launch of its Beauty Card loyalty scheme.
Sony admits further data losses ahead of customer retention effort
Sony admits further data losses ahead of customer retention effort
by Daniel Farey-Jones
03 May 2011, 09:36AM
Sony has admitted the personal information of a further 24.6 million customers may have been stolen, as it seeks to mollify customers affected by an earlier data theft.
Wunderman picks up Triumph digital
Wunderman picks up Triumph digital
by Katherine Levy
05 May 2011, 12:25PM
Triumph International, the lingerie brand, has appointed Wunderman to handle its pan-European digital account.
Profile: Sally Cowdry, marketing director at O2
Profile: Sally Cowdry, marketing director at O2
by Ed Owen
05 May 2011, 12:00AM
Sally Cowdry, marketing director at O2, is leading the brand's innovative plans, including mobilising an army of phone gurus. Interview by Ed Owen.
TNT Post commercial duties pass to Polglass
TNT Post commercial duties pass to Polglass
by Daniel Farey-Jones
05 May 2011, 11:26AM
TNT Post UK has appointed Nigel Polglass to group commercial director, after promoting Charles Neilson to the new role of group services director.
CREATIVE STRATEGY: Shameful AV campaigns show why we need real political reform
CREATIVE STRATEGY: Shameful AV campaigns show why we need real political reform
by Simon Kershaw
05 May 2011, 01:15PM
The AV referendum was an opportunity to have a serious, sensible debate about electoral reform, but neither the "Yes" nor the "No" sides have advertised with any intelligence.
Billington Cartmell launches innovation unit
Billington Cartmell launches innovation unit
by Daniel Farey-Jones
05 May 2011, 02:45PM
Integrated agency Billington Cartmell has launched a new unit to help its clients find more innovative ways to communicate with consumers.
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