Monday, 9 May 2011

Marketing Daily - Apple overtakes Google as 'most valuable brand'; plus Sainsbury's, BMW, Unilever, and Royal Mail

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Breaking news from Marketing
 
Breaking news from Marketing May 2011
 
Latest News
 
Apple usurps Google as most valuable global brand
Ed Owen,
09 May 2011
 

Apple has leapfrogged Google and IBM to become the world's most valuable...
Apple: brand valued at $153.3b by Millward Brown
 
 
Value of BlackBerry and Nokia brands fall
Daniel Farey-Jones and John Reynolds,
09 May 2011
 

BlackBerry and Nokia have suffered precipitous falls in their brand value, while...
Value of BlackBerry and Nokia brands fall
 
 
Sainsbury's switches group development director and launches festival
Ed Owen,
09 May 2011
 

Luke Jensen will replace Darren Shapland as group development director at Sainsbury's,...
Sainsbury's
 
 
Ainsworth-Wells to promote London for Boris ahead of 2012
Loulla-Mae Eleftheriou-Smith,
09 May 2011
 

The capital's newly formed marketing agency, London & Partners, has appointed Martine...
Martine Ainsworth-Wells: head of marketing at newly formed London & Partners
 
 
BMW ramps up e-commerce offering with eBay store
Sarah Shearman,
09 May 2011
 

BMW, the car manufacturer, is launching a store on eBay UK to...
BMW: eBay part sales
 
 
Advertising Association to gather experts to examine children and advertising
Arif Durrani,
09 May 2011
 

The Advertising Association (AA) is to launch an expert industry panel to...
Children and advertising: expert panel to examine industry practices
 
 
 
Also in the News
 
Unilever gets green light for $3.7bn Alberto Culver deal
Ed Owen,
09 May 2011
 
Thomas Cook operating loss increases by £36m
Loulla-Mae Eleftheriou-Smith,
09 May 2011
 
Royal Mail to offer post smartphones can scan
Ed Owen,
09 May 2011
 
 
 
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I know they probably weren't, but if Mary and Joseph had somehow been watching Comic Relief this year, they would...
 
 
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I was approached the other day by a man in a donkey jacket and no trousers. No hang on a...
 
 
 
 
 
 
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