Monday 16 May 2011

Campaign Daily Fix - TV licensing, Iceland, Mr & Mrs Smith, Leo Burnett, Nokia

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Campaign Daily Fix
 
16 May 2011  
Latest News
TV licensing: rolls out 'busy mum' campaign
Multi-tasking mum ad opens TV licence fee campaign
Daniel Farey-Jones, 16 May 2011

The BBC is running a new campaign by AMV BBDO that promotes the TV Licensing website and the different ways subscribers can pay the fee.

 
Stacey Solomon stars in latest Iceland campaign
Iceland kicks off Stacey Solomon campaign
Sara Kimberley, 16 May 2011

Iceland has launched its latest TV campaign featuring new brand ambassador Stacey Solomon.

 
Mr & Mrs Smith: medai business awarded to Arena Media
Arena Media wins Mr and Mrs Smith account
Katherine Levy, 16 May 2011

Boutique hotel-booking service and online review publisher, Mr and Mrs Smith, has appointed Arena Media to handle its media business.

 
Katie Lee: moves up to marketing director
Leo Burnett promotes Katie Lee to marketing director
Sara Kimberley, 16 May 2011

Leo Burnett London has promoted Katie Lee to the new role of marketing director.

 
Nokia: drops Ovi brand in favour of Nokia Services
Nokia to dump Ovi brand
Ed Owen, 16 May 2011

Nokia is to drop the Ovi name from its applications store and replace it with Nokia Services, as it prepares to abandon its Symbian smartphone operating system and develop a...

 
 
Also in the News
View from the Valley: FanScam, the latest rip-off from the Valley
Cameron Yuill, 16 May 2011
Blue and Jedward bring Eurovision ratings success
Maisie McCabe, 16 May 2011
 
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Latest Work
O2 ‘Tinie Tempah’ by Drum PHD
O2 'priority tickets' by Drum PHD
15 March 2011

O2 has teamed up with Tinie Tempah with a gig trailer promoting priority tickets for his national tour which go on sale to O2 customers.

 
Coca-Cola ‘walls’ by Wieden+Kennedy Amsterdam
Coca-Cola 'walls' by Wieden+Kennedy Amsterdam
15 March 2011

Coca-Cola has launched a new global campaign, aimed at teens, which includes a TV spot and branded music video.

 
Elle 'wear it your way' by DHM
Elle 'wear it your way' by DHM
15 March 2011

Elle magazine has launched a TV and online ad campaign.

 
More Work
 
Blogs
Latest Blog Entries
Roy of the Researchers
Steve Henry

  The other day I got a friend request that was a real blast from the past. From one of...

Good to see people thinking about the telly box
Jeremy Lee

At the risk of sounding as obsequious as Tom Brady at an event featuring the young Royals, I was fortunate...

NEVER MIND THE QUALITY, FEEL THE WIDTH
Dave Trott

My first job in advertising in London was at BMP in Paddington. We had a lovely old delivery-van driver called...

Like Samoa - three new campaigns that push frontiers
Ian Darby

I was taken with today's news that the Pacific island of Samoa is to "jump forward in time by one...

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