Breaking news from Brand Republic - Apple/Google/Nokia/Blackberry, Asda, Unilever, London & Partners, Nike, Albion, Paper Round

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Apple usurps Google as most valuable global brand by Ed Owen 09 May 2011, 01:01AM Apple has leapfrogged Google and IBM to become the world's most valuable brand, according to Millward Brown. Value of BlackBerry and Nokia brands fall by John Reynolds 09 May 2011, 01:00AM BlackBerry and Nokia have suffered precipitous falls in their brand value, while Apple's star continued to rise in the smartphone market, according to this year's Millward Brown Brandz survey. Asda ads back Chosen By You range by Sara Kimberley 09 May 2011, 08:45AM Asda has launched a campaign promoting its Chosen By You own-brand range, featuring young children talking about their favourite items. Unilever gets green light for $3.7bn Alberto Culver deal by Ed Owen 09 May 2011, 09:30AM The US Department of Justice has given Unilever approval to buy the owner of the TRESemmé brand Alberto Culver for $3.7bn (£2.38bn), but it must divest the VO5 brand in the US, with the deal expected to close tomorrow (10 May). Ainsworth-Wells to promote London for Boris ahead of 2012 by Loulla-Mae Eleftheriou-Smith 09 May 2011, 08:40AM The capital's newly formed marketing agency, London & Partners, has appointed Martine Ainsworth-Wells as director of marketing and communications as part of its new executive line-up. Nike's 'Write the Future' scoops best idea at NYF ad awards by Katherine Levy 09 May 2011, 08:49AM Wieden + Kennedy Amsterdam has been awarded The World's Best Idea award for Nike's 'Write the Future' campaign at the 2011 New York Festivals International Advertising Awards. Albion London launches bespoke YouTube skins by Sara Kimberley 09 May 2011, 09:00AM Albion London has partnered with interactive video advertising platform Brainient to launch software that will allow social media users to create their own branding around a YouTube video. Paper Round (9 May) - Which clients are advertising in the national press? by Sarah Johnson 09 May 2011, 09:15AM The National Lottery promotes its new EuroMillions draw while the banks also put finance front of mind for newspaper readers. Adland Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.  View the map and submit your agency   Intelligence Reckitt Benckiser after Becht: a hard act to follow by Gemma Charles 05 May 2011, 12:01AM There is a change at the top of FMCG powerhouse Reckitt Benckiser, writes Gemma Charles, but will the new captain be a match for his wily predecessor? Facebook Studio: a creative platform for brands by Sarah Shearman 05 May 2011, 12:01AM Facebook is keen to court brands, but must still keep consumers in mind, says Sarah Shearman. Profile: Sally Cowdry, marketing director at O2 by Ed Owen 05 May 2011, 12:00AM Sally Cowdry, marketing director at O2, is leading the brand's innovative plans, including mobilising an army of phone gurus. Interview by Ed Owen. Think BR Andrew Walmsley on Digital: Apple dumb on privacy Brand's hiccup regarding user location is a lesson to marketers on respecting customers' concerns.   Also in the news Range Rover asks viewers to choose ending of Evoque ads by Sara Kimberley, 06 May 2011, 12:25PM Parenting website launches paid-for magazine with Mothercare distribution by Daniel Farey-Jones and Katherine Levy, 06 May 2011, 02:10PM VW injects destruction into pick-up campaign by Sarah Shearman, 06 May 2011, 11:46AM YouTube nabs a fifth of all UK social traffic by Maisie McCabe, 06 May 2011, 04:05PM Reader's Digest loses CEO Titmuss after 6 months by Daniel Farey-Jones, 06 May 2011, 04:00PM Absolute Radio to bring Elbow to St Paul's by Maisie McCabe, 06 May 2011, 12:30PM Latest Blog Entries Kramer versus Kessels Steve Henry, 09 May 2011 Open bank design Greg Taylor, 06 May 2011 Osama bin Laden's watery grave captured Gordon Macmillan, 06 May 2011 Publishers take a bite out of Apple in 2011 Arif Durrani, 06 May 2011 The name's Bond, Durex Bond Chris J Reed, 06 May 2011 Best military recruitment ad ever? Navy Seals footprints Gordon Macmillan, 05 May 2011 Latest jobs Account Manager Recruiter Major Players Salary £27000 - £33000 per annum Location City of London Project Manager - iPad Magazine App Recruiter Propel Salary £50000 per annum Location London Account Director, London Recruiter Dynamic New Alliances Salary Up to £60K Location Central London Account Manager Recruiter Adam Recruitment Salary £22000 - £27000 per annum Location North West England Account Manager Recruiter Direct Recruitment Salary £30k + bens Location Central London Account Director Recruiter Firehorse Salary c.£45- 55k Location Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders