Monday, 16 May 2011

Marketing Daily - RSA marketing chief Clare Sheikh departs in re-shuffle; plus Nokia, Kleenex, Virgin Money, and PepsiCo

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Breaking news from Marketing
 
Breaking news from Marketing May 2011
 
Latest News
 
RSA restructures marketing department as Clare Sheikh departs
Alex Brownsell,
16 May 2011
 

Insurance giant RSA is restructuring its marketing department following the decision of...

RSA: Clare Sheikh leaves as lead marketer
 
 
Nokia to dump Ovi brand
Ed Owen,
16 May 2011
 

Nokia is to drop the Ovi name from its applications store and...

Nokia: drops Ovi brand in favour of Nokia Services
 
 
Virgin Money unveils high-street customer lounges
Alex Brownsell,
16 May 2011
 

Virgin Money is set to roll out four city-centre "customer lounges" on...

Richard Branson: Virgin Money boss readies high street presence
 
 
Kleenex to help hay fever sufferers via social media
Sarah Shearman,
16 May 2011
 

Kleenex, the tissue brand, is to provide hay fever sufferers in the...

Kleenex: launches hay fever Facebook initiative
 
 
PepsiCo culls Paw Ridge children's range
John Reynolds,
16 May 2011
 

PepsiCo is launching a handful of new ranges under its Oats So...

Paw Ridge: PepsiCo drops children's breakfast cereal range
 
 
Sunday Times launches 'social' Rich List
Noelle McElhatton,
16 May 2011
 

The Sunday Times has launched a "social" version of its flagship Rich...

The Sunday Times: rolls out Social List
 
 
Homebase recruits former B&Q marketing director
Ed Owen,
13 May 2011
 

Jo Kenrick has been appointed to marketing director for Homebase from charity...

Jo Kenrick, marketing director for Homebase
 
 
 
Also in the News
 
Boots Opticians sales slide as group profits soar
Ed Owen,
16 May 2011
 
Samsung and Virgin Media boost 3D content
Ed Owen,
16 May 2011
 
Endemol and Sky sign three-year Dublin Super Cup deal
John Reynolds,
16 May 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
The strange case of financial services marketing
Alan Mitchell
 

  Ho-hum. Another year, another fine for banks mis-selling a financial product, this time a £7bn fine for the mis-selling of PPIs...

 
 
Why Twitter won't escape the law
CHRIS BARRACLOUGH
 

Celebrities take out superinjunctions to protect their privacy. Frequently to hide the fact they've been shagging someone they shouldn't. ...

 
 
Does Social Media Make Your Head Explode?
Rachel Brushfield
 

  My brain feels like it is either going to explode or implode. Why? Social media overload. Last week...

 
 
 
 
 
 
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