Friday, 6 May 2011

Breaking news from Brand Republic - Lynx, Reckitt Benckiser, Lottery, Orange, E.ON, Trading Places

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Latest news
Lynx launches 'real time' social hub app
Lynx launches 'real time' social hub app
by Loulla-Mae Eleftheriou-Smith
06 May 2011, 09:00AM
Lynx, the Unilever-owned deodorant brand, has today launched a new mobile app that allows a group of men on a night out to create a "real-time" record of their evening.
Reckitt appoints Heather Allen to succeed Kapoor
Reckitt appoints Heather Allen to succeed Kapoor
by Ed Owen
06 May 2011, 09:30AM
Reckitt Benckiser has appointed Heather Allen as executive vice-president for category development, taking the post vacated by Rakesh Kapoor, who was recently appointed chief executive designate.
National Lottery introduces suave new character for EuroMillions ad
National Lottery introduces suave new character for EuroMillions ad
by Sara Kimberley
06 May 2011, 09:27AM
Camelot, the National Lottery operator, is supporting the launch of its first Tuesday EuroMillions draw with an ad campaign featuring a carefree millionaire called Hector Riva.
Orange and Sony Ericsson strike partnership
Orange and Sony Ericsson strike partnership
by Ed Owen
06 May 2011, 09:07AM
Dance DJ David Guetta will be the new face for a strategic alliance between Orange and Sony Ericsson to roll out in nine markets, and the handset manufacturer has released two new models, the Xperia Mini range.
E.ON allows customers to pay bills with Tesco Clubcard points
E.ON allows customers to pay bills with Tesco Clubcard points
by Alex Brownsell
06 May 2011, 08:00AM
Tesco has signed a deal with energy provider E.ON, allowing Clubcard holders to use vouchers to pay energy bills.
Trading Places: This week's people moves
Trading Places: This week's people moves
by Sara Kimberley
06 May 2011, 08:00AM
The departure of Apple's marketer Simon Thompson and a creative team move from BMB to Crispin Porter & Bogusky feature in BR's round-up of this week's industry moves in advertising, digital, marketing and media.
BrandAmp's Chase joins Momentum
BrandAmp's Chase joins Momentum
by Maisie McCabe
06 May 2011, 08:10AM
Dave Chase, the head of brand partnerships at specialist music consultancy BrandAmp, is to join Interpublic's integrated and experiential agency Momentum to manage its relationship with American Express and Live Nation.
Big Awards names chairs of judging
Big Awards names chairs of judging
by Anne Cassidy
06 May 2011, 12:11AM
The chairs of judging for individual categories for this year's Campaign Big Awards have been announced.
Paper Round (6 May) - Which clients are advertising in the national press?
Paper Round (6 May) - Which clients are advertising in the national press?
by Sarah Johnson
06 May 2011, 09:16AM
Brands remind newspaper readers there is still time to book a summer holiday while the supermarkets compete for weekend shoppers.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped. 

View the map and submit your agency
 
Intelligence
Reckitt Benckiser after Becht: a hard act to follow
Reckitt Benckiser after Becht: a hard act to follow
by Gemma Charles
05 May 2011, 12:01AM
There is a change at the top of FMCG powerhouse Reckitt Benckiser, writes Gemma Charles, but will the new captain be a match for his wily predecessor?
Facebook Studio: a creative platform for brands
Facebook Studio: a creative platform for brands
by Sarah Shearman
05 May 2011, 12:01AM
Facebook is keen to court brands, but must still keep consumers in mind, says Sarah Shearman.
Profile: Sally Cowdry, marketing director at O2
Profile: Sally Cowdry, marketing director at O2
by Ed Owen
05 May 2011, 12:00AM
Sally Cowdry, marketing director at O2, is leading the brand's innovative plans, including mobilising an army of phone gurus. Interview by Ed Owen.
Think BR

Andrew Walmsley on Digital: Apple dumb on privacy

Brand's hiccup regarding user location is a lesson to marketers on respecting customers' concerns.

 

Also in the news
Air France partners with Cinemoi for Cannes coverage
by Loulla-Mae Eleftheriou-Smith, 05 May 2011, 01:00PM
Telegraph launches first paid-for iPad app
by John Reynolds, 05 May 2011, 01:51PM
Diageo kicks-off pan-Euro cocktail review
by Matt Williams, 05 May 2011, 08:00AM
Comcast in £900m media consolidation
by Jeremy Lee, 05 May 2011, 08:00AM
Mumsnet targets older internet users with Gransnet launch
by Sarah Shearman, 05 May 2011, 09:43AM
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