Friday, 6 May 2011

Marketing Daily - Getting to grips with brand pricing strategy; plus LG, Lynx, O2, and Sony

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Breaking news from Marketing
 
Breaking news from Marketing May 2011
 
Latest News
 
Getting to grips with pricing
Jane Bainbridge,
06 May 2011
 

As brands face growing pressure from supermarkets, and strive to satisfy cost-conscious...
Getting to grips with pricing
 
 
Lynx launches 'real time' social hub app
Loulla-Mae Eleftheriou-Smith,
06 May 2011
 

Lynx, the Unilever-owned deodorant brand, has today launched a new mobile app...
Lynx: launches Lynx Stream mobile app
 
 
Two LG marketers quit in restructure
Ed Owen,
06 May 2011
 

Paul Meadows, head of brand at LG, and Paul Trueman, marketing director...
LG ad: senior marketing departures at electronics group
 
 
Profile: Sally Cowdry, marketing director at O2
Ed Owen,
05 May 2011
 

Sally Cowdry, marketing director at O2, is leading the brand's innovative plans,...
Sally Cowdry, marketing director at O2
 
 
Reckitt appoints Heather Allen to succeed Kapoor
Ed Owen,
06 May 2011
 

Reckitt Benckiser has appointed Heather Allen as executive vice-president for category development,...
Rakesh Kapoor: Reckitt's chief executive designate
 
 
Orange and Sony Ericsson strike partnership
Ed Owen,
06 May 2011
 

Dance DJ David Guetta will be the new face for a strategic...
David Guetta: the face of the new Orange and Sony Ericsson alliance
 
 
Sony offers identity theft insurance to online customers
Ed Owen,
06 May 2011
 

Sony has pledged to insure users of its Qriocity and PlayStation online...
Playstation Network: online users insured following data theft
 
 
 
Also in the News
 
Brand Health Check: MG Motor
Alex Brownsell,
06 May 2011
 
Helen Edwards on Branding: Consumers are bad losers
Helen Edwards,
05 May 2011
 
Andrew Walmsley on Digital: Apple dumb on privacy
Andrew Walmsley,
05 May 2011
 
E.ON allows customers to pay bills with Tesco Clubcard points
Alex Brownsell,
06 May 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Open bank design
Greg Taylor
 

The new flagship of the Raiffeisen bank in Zurich is designed as "a prototype for an open bank" - a...
 
 
Publishers take a bite out of Apple in 2011
Arif Durrani
 

  What a difference a year makes; at last year's PPA magazine conference it was all about Apple and the thrilling potential...
 
 
The name's Bond, Durex Bond
Chris J Reed
 

The new James Bond film will supposedly have the largest number of product placements ever featured in a film, generating...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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