| Latest news | |  | | | | | British Airways is gearing up for a relaunch marketing campaign that will aim to use the heritage of the brand to rekindle pride among staff and consumers. | | |  | | | | | Primark, the budget fashion retailer, is to sell goods online for the first time. | | |  | | | | | To celebrate its tenth anniversary, Brand Republic has created a Hall of Fame to recognise innovation and achievement in the advertising, media, marketing and communications industries. | | |  | | | | | Barclaycard has recruited a digital director as it aims to bolster its mobile services and build on the recent launch of its contactless mobile-payment service. | | |  | | | | | RBS is seeking a lead marketer for its retail banking operation, including the RBS and NatWest high-street chains, following the latest senior departure from the company. | | |  | | | | | Tom Morton, the former chief strategy officer of Publicis Group UK, is to join Euro RSCG New York in the same role, replacing Michael Fanuele who left in January. | | |  | | | | | PepsiCo is to follow rival Coca-Cola by pitching 7Up as an accompaniment to food, ahead of an expected major brand campaign next year. | | |  | | | | | Peugeot is the first brand to trial ad technology that allows the use of QR codes and SMS to deliver leads via a new mobile affiliate network. | | |  | | | | | BBC Worldwide is allowing consumers to rent special 'Top Gear' episodes for the first time on Facebook and pay for them using Facebook Credits. | | |  | | | | | The Olympic Park Legacy Company (OPLC) has ruled against re-opening the bidding process, after an internal investigation found no wrongdoing with its controversial decision to award West Ham United the Olympic Stadium after the 2012 Games. | | |  | | | | | Virgin Media broadcasted its live ads without a hitch on Friday, giving away last minute tickets for its V Festival. Several brands have experimented with the live ad format over the years, here's a look back at some of the most memorable. | | | | | Intelligence | |  | | | | | Amazon's decision to create a mobile website with HTML5 to bypass Apple's controversial 'app tax' raises the question of whether brands should choose iPhone apps or browsers, writes Sarah Shearman. | | |  | | | | | Latest ad maintains family-friendly cereal brand's track record for appealing to all ages. | | |  | | | | | Is Jeremy Hunt's proposition a step closer to reality? | | |  | | | | | Newspaper groups have their plans well in hand to deliver the Olympics for both advertisers and readers in London next year. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | | | | Associate Director | | Recruiter Major Players | | Salary £60000 - £65000 per annum | | Location City of London | | |  | | |
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