Monday 15 August 2011

Media PM - MediaCo, Cartoon Network, Nuts, Trinity Mirror, Interpublic

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Media PM Bulletin
 
 
 
*   Latest News
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Richard Blackburn: joins MediaCo
MediaCo appoints Richard Blackburn as commercial director
Maisie McCabe, 15 August 2011

MediaCo, the Manchester-based outdoor media owner, has appointed Taxi Media commercial director...

  
The Amazing World of Gumball: Cartoon Network show joins HD channel
Cartoon Network HD to launch in September
Maisie McCabe, 15 August 2011

Cartoon Network, the children's pay-TV channel, is launching a high-definition version in...

  
Nuts: £500,000 marketing campaign includes sponsorship deal with MTV
Nuts readies £500,000 marketing push
Sophie Maden, 15 August 2011

IPC Media is backing its weekly lads' magazine Nuts with a £500,000...

  
Sly Bailey: Trinity Mirror chief executive
Trinity Mirror suspends publication of six free weeklies
John Reynolds, 15 August 2011

Trinity Mirror-owned Scottish & Universal Newspapers is suspending the publication of six...

  
Facebook: Interpublic relinquishes shares
Interpublic to get £81m windfall from Facebook share sale
Daniel Farey-Jones, 15 August 2011

Interpublic (IPG) is set to make a pre-tax gain of $132m (£81m)...

  
Google buys Motorola mobile brand for $12.5bn
Google buys Motorola mobile brand for $12.5bn
Daniel Farey-Jones, 15 August 2011

Google has agreed to buy mobile phone business Motorola Mobility for $12.5bn...

  
*   Also in the News
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Linear commercial TV viewing reaches new high
Maisie McCabe, 15 August 2011
Time Out Group acquires recommendation software company
Sophie Maden, 15 August 2011
UKTV to change hands for £339m
Daniel Farey-Jones, 15 August 2011
CBS Outdoor promotes Pummell to head of product revenue
Maisie McCabe, 15 August 2011
BrandMAX speaker preview: Kassan looks at the future of media and technology
Staff, 15 August 2011
 
 
Blogs
Why brands like Levi’s should avoid politics
CHRIS BARRACLOUGH

Last week Levi’s pulled their global “Go Forth” film from the UK, as it showed protesters confronting police, just as...

Google rescues Motorola; challenges multiple rivals
Andrew McCormick

In 2004, Motorola launched the Razr handset, which swiftly sold 110m units and became the biggest selling handset in...

Grand Designs
Greg Taylor

Customisation, Personalisation, Open Source

JOEY BARTON â€" the ultimate anti-hero brand
Chris J Reed

Joey Barton getting to grips with Arsenal.... There's nothing quite like watching Newcastle United at 2am (my time) riling...

What has happened to Herbal Essences?
Louise Kennedy

I recently bought a bottle of Herbal Essences shampoo simply because it was on special offer in the Cooperative. I...

Mismatch at the Test
ianbluechipmarketing

“Perfectly controlled swing – he makes it look easy.” Well – if you call missing a straight delivery and getting...

 
 
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