Digital AM - Cadbury, Samsung, Specific Media, Bayer, Google, plus The Wall > Measuring social strategy

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Cadbury unveils augmented reality Spot V Stripes game by Sarah Shearman 17 August 2011, 08:00AM Kraft is using augmented reality technology, which allows users to take part in a digital game when a Cadbury chocolate bar is viewed through a smartphone camera. Samsung cleared to sell tablet again in temporary victory over Apple by Sophie Maden 17 August 2011, 09:49AM A German court injunction obtained by Apple banning Samsung from selling and marketing its Galaxy Tab 10.1 in Europe has been suspended, while the court clarifies whether the ruling was fair. Specific Media launches online eye-tracking service by Sarah Shearman 17 August 2011, 11:35AM Specific Media has launched an eye-tracking service to measure the effectiveness of digital creative campaigns and is trialling it with a number of BBH's clients, including Lynx, Barclays and Audi. German pharma company ticked off for Tweeting launch of new drugs by John Reynolds 17 August 2011, 10:20AM German pharmaceutical company Bayer has been ticked off by the industry regulator over its use of Twitter for marketing purposes, indicating regulators' growing unease about the use of the social media tool. Google hires Culture Group for PR drive to get more UK businesses online by Sara Luker 17 August 2011, 08:07AM Google has taken on an agency to spearhead a major PR drive targeting UK businesses. Google: an acquisition timeline, 2004...present by Sarah Shearman 17 August 2011, 11:30AM From Picasa in 2004 to Motorola in 2011, Google is no stranger to putting its hand in its pocket for large and small deals. Adland Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.  View the map and submit your agency   The guide to measuring the results of your social media strategy [infographic] Polly Becker 17 August 2011, 12:08AM Would be Facebook rioters are given tough four year jail sentences - harsh? @gordonmacmillan 17 August 2011, 12:08AM Waitrose website furore - a recipe for disaster? Mathias Duda 17 August 2011, 12:08AM Twitter tattoos: Would you get inked for a worthy cause? Sue Keogh 16 August 2011, 12:08AM Start-up plans to turn LinkedIn CVs into infographics Jennifer Whitehead 16 August 2011, 12:08AM Obama checks-in as the White House joins Foursquare @gordonmacmillan 16 August 2011, 12:08AM Twitter for Good - changing the world one tweet at a time @gordonmacmillan 16 August 2011, 12:08AM When the 'new' can be the 'old' with a technology-fuelled spin Jeremy Garner 15 August 2011, 12:08AM Biggest social media users spend less and are less engaged, says research Jennifer Whitehead 15 August 2011, 12:08AM All the latest Twitter stats [infographic] Polly Becker 15 August 2011, 12:08AM Latest jobs Social Media Data Analyst Recruiter The Blueprint Salary £30000 - £35000 per annum + benefits Location London TOP Digital Interface UI Designer - Central London Recruiter Digital Gurus Salary £35000 - £37000 per annum Location London Search Marketing Manager Recruiter Downstream Marketing Salary $70-$85k Location SYDNEY - AUSTRALIA Digital Account Manager - Bournemouth - £24k Recruiter Ad Lib Salary Up to £24k Location Bournemouth Digital Account Manager, London Recruiter Dynamic New Alliances Salary Up to £35K Location Central London Junior Digital Project Manager Recruiter Purple Consultancy Salary £20000 - £25000 per annum Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders