| Latest news | |  | | | | | EasyJet, the low-cost airline that has traditionally focused on price-led marketing, is launching a £50m pan-European brand campaign to reposition itself as a carrier that connects people. | | |  | | | | | Molson Coors has unveiled new brand identities for its Worthington's and Caffrey's ale brands, as it looks to strengthen its share of the market. | | |  | | | | | Dairy Box, the Nestle-owned chocolate box brand, is turning its back on men with a packaging overhaul to recapture its feminine appeal. | | |  | | | | | Car manufacturer Citroën is to sponsor the new series of 'An Idiot Abroad', featuring Ricky Gervais, which starts next month on Sky1 HD. | | |  | | | | | Steve Jobs departure from Apple stole the headlines this week, but there were a number of high profile moves across the industry that shouldn't be missed in BR's round-up of this week's people moves in advertising, marketing and media. | | |  | | | | | Transport for London (TfL) has issued a remarkable retort to CBS Outdoor's plans to terminate its London Underground just weeks before the start of next year's Olympics, calling them "entirely spurious". | | |  | | | | | Aegis Group is looking for "good quality" digital businesses in the UK as part of a global acquisition drive following the sale of market research firm Synovate, according to chief executive Jerry Buhlmann. | | |  | | | | | NatWest is running its charity CricketForce event this weekend. Here's another look at the brand's headline-making viral campaign featuring former England captain Michael Vaughan. | | | | | Intelligence | |  | | | | | Female reality TV fans are twice as likely as the average woman aged 15-34 to be influenced by celebrities in their purchase decisions, writes Ashley Underwood, senior strategy executive at Kantar Media. | | |  | | | | | As men become more accepting of grooming products, marketers are thinking beyond sporty endorsements. | | |  | | | | | As British Gas drops door-to-door sales, brands are examining their strategies. | | |  | | | | | With a quarter of consumers saying they would consider ditching a product if the celebrity endorsing it misbehaves, Matt Williams, director at Ipsos MORI Reputation Centre, looks at the potential damage to brands by scandalous celebs. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | | | | Associate Director | | Recruiter Major Players | | Salary £60000 - £65000 per annum | | Location City of London | | |  | | |
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