Tuesday, 23 August 2011

Media AM - Harrods, Kerry Katona and Big Brother, Trend Report, BBC Worldwide and Peugoet

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Media AM Bulletin
 
 
 
*   Latest News
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Harrods Magazine: luxury department store launches Harrods Media division
Harrods launches media division
Maisie McCabe, 23 August 2011

Harrods, the luxury department store, has set up a media arm to...

  
Kerry Katona: Celebrity Big Brother contestant claimed her phone calls were hacked
Kerry Katona tells 2.2m C5 viewers she was hacked by NoTW
Maisie McCabe, 23 August 2011

An average audience of 2.2 million tuned in to hear troubled reality...

  
Tablets: how are newspapers monetising them?
Trend Report: How are newspapers monetising tablets?
Mike Fletcher, 23 August 2011

The rise of tablets has offered newspapers a new and exciting challenge...

  
Top Gear: Polar Special goes live on Facebook for 15 credits
BBC Worldwide rents Top Gear specials via Facebook
Sarah Shearman, 23 August 2011

BBC Worldwide is allowing consumers to rent special 'Top Gear' episodes for...

  
David Fieldhouse: Linking Mobile co-founder and former MediaCom head of mobile
Peugeot trials mobile affiliate ad tech
Staff, 23 August 2011

Peugeot is the first brand to trial ad technology that allows the...

  
*   Also in the News
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Regaine sponsors Yahoo's football highlights
Daniel Farey-Jones, 22 August 2011
Plus-size women's mag goes on sale in Tesco
Sophie Maden, 22 August 2011
BMW sponsors film festival Origins
Sophie Maden, 22 August 2011
Caffè Nero to offer free Wi-Fi with The Cloud
Maisie McCabe, 22 August 2011
Top creatives to judge Ocean's Art of Outdoor digital competition
Lynsey Barber, 22 August 2011
 
 
Blogs
Is Nike stealing its Research?
Saman Mansourpour

I recently watched a fascinating presentation on Open Data, by Nike VP of Sustainability, Hannah Jones. For those who...

GRAFFITI IS ADVERTISING
Dave Trott

Even people who aren't remotely interested in it can name one graffiti artist. Banksy. This makes Banksy the market...

Digital era signals end of silly silly season
A Different Hat

Last week, I was invited by Paul McEntee, Associate Director at Edelman PR , to contribute to a podcast on...

The Invisible Market
Alan Mitchell

Could it be that the very way marketers think about marketing blinds them to certain market opportunities (and threats)? ...

When companies have a big debt mountain to climb
Bob Willott

Probably the most encouraging feature of this year's review of the balance sheet vulnerability of publicly listed marketing companies is...

Media agencies should be wary of Google’s TV agenda
Arif Durrani

Google's Eric Schmidt says "the company that can offer the best integrated solution along those lines will get the majority...

 
 
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£22000 - £24000 per annum + 50k OTE Uncapped, London

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