Wednesday 17 August 2011

Marketing Daily - Facebook to stream its first live football match; plus Pizza Express, BrandMAX, Cadbury, Birds Eyes, Samsung and Bayer

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Breaking news from Marketing
 
Breaking news from Marketing August 2011
 
Latest News
 
Facebook to stream its first live football match
John Reynolds,
17 August 2011
 

Facebook is to stream its first live football match, demonstrating the increasing...

Ascot United: club to feature in first football match streamed live on Facebook
 
 
Take your brand to the MAX
15 August 2011
 

BrandMAX, the brand optimisation summit from the publisher of Marketing and Brand...

Take your brand to the MAX
 
 
Easterbrook quits McDonald's for Pizza Express
Loulla-Mae Eleftheriou-Smith,
17 August 2011
 

Steve Easterbrook, president of McDonald's in Europe, has quit the company to...

Steve Easterbrook: becomes chief executive at Pizza Express
 
 
Cadbury unveils augmented reality Spot V Stripes game
Sarah Shearman,
17 August 2011
 

Kraft is using augmented reality technology, which allows users to take part...

Cadbury: new augmented reality game
 
 
Birds Eye frozen veg ad banned by ASA
John Reynolds ,
17 August 2011
 

Birds Eye has been banned from running a press and poster ad...

Birds Eye: frozen veg ads are rapped by the ASA
 
 
Cheestrings to push health credentials
Loulla-Mae Eleftheriou-Smith,
17 August 2011
 

Cheestrings, the Kerry Foods-owned cheese snack brand, is launching a £1.5m campaign...

Mr Strings: last seen in 2010 Cheestrings Spaghetti ad
 
 
German pharma company ticked off for Tweeting launch of new drugs
John Reynolds,
17 August 2011
 

German pharmaceutical company Bayer has been ticked off by the industry regulator...

Bayer: German pharma group rapped after Tweeting the launch of two drugs
 
 
 
Also in the News
 
Samsung cleared to sell tablet again in temporary victory over Apple
Sophie Maden,
17 August 2011
 
Microsoft marketing exec leaves for online poker company
John Reynolds,
16 August 2011
 
 
 
Blogs
 
 
Why brands aren’t to blame for the ‘JD Sports Riot’
Nicola Clark
 

Last week while I was pondering the art of producing organic wine in Provence my twitter stream quickly filled...

 
 
Why jeans and politics don’t mix
CHRIS BARRACLOUGH
 

Last week Levi’s pulled their global “Go Forth” film from the UK, as it showed protesters confronting police, just as...

 
 
Google rescues Motorola; challenges multiple rivals
Andrew McCormick
 

In 2004, Motorola launched the Razr handset, which swiftly sold 110m units and became the biggest selling handset in...

 
 
Why they looted for brands, not food.
CHRIS BARRACLOUGH
 

The riots are the inevitable result of a society that puts material possession above moral values. If we create...

 
 
Blackberry’s dilemma and technology’s dark side
Noelle McElhatton
 

'Events, dear boy, events' – a quote attributed to Prime Minister Harold Macmillan in the late 50s when he...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Senior Account Manager/Publisher -Magazines, Result Customer Communications £40-45K + bens, London

Web Solutions Architect, GIM Recruitment £80k, Chiswick

Group Account Director, London, Dynamic New Alliances Up to £75K, Central London

Head of Propositions - Asia Pacific, Badenoch & Clark £70000 - £80000 per annum + bonus + excellent benefits package, Brighton

Senior Marketing Manager, Fabric £45k + £9k,

Marketing Analyst, Jarlett de Grouchy £21000 - £24000 per annum, City of London

Strategic Planning / Account Manager, Michael Page Marketing £25000 to £30000 per annum, West London

Analytics Manager, Michael Page Marketing £40000 to £48000 per annum, West End

Senior Account Manager, Michael Page Marketing £27000 to £35000 per annum, Bradford

Client Director, Purple Consultancy £5000 - £38000 per annum, London

Search More Jobs
 
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