Tuesday, 30 August 2011

Breaking news from Brand Republic - Matthew Bull, Pepsi, Henry Holland >> plus Edinburgh TV Festival special

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Latest news
Matthew Bull leaves Lowe Worldwide
Matthew Bull leaves Lowe Worldwide
by Daniel Farey-Jones
30 August 2011, 09:41AM
Matthew Bull, Lowe Worldwide chief creative officer, is leaving the network to "pursue a personal project" and will be replaced by a creative council.
Pepsi launches mini-cans in UK
Pepsi launches mini-cans in UK
by Loulla-Mae Eleftheriou-Smith
30 August 2011, 09:56AM
PepsiCo has introduced a smaller 250ml can size for its Pepsi, Pepsi Max and Diet Pepsi brands in the UK, with a view to adding its Tango and 7UP brands to the new format next year.
Henry Holland stars in Debenhams 'Life made fabulous' campaign
Henry Holland stars in Debenhams 'Life made fabulous' campaign
by Rachel Barnes
27 August 2011, 01:00PM
Debenhams is launching a multimillion-pound ad campaign on Wednesday (31 August), starring several designers and debuting its new slogan 'Life made fabulous'.
Birmingham's Bullring attempts to lure shoppers back after riot damage
Birmingham's Bullring attempts to lure shoppers back after riot damage
by Gemma Charles
27 August 2011, 09:30AM
Birmingham's Bullring, the city's biggest shopping centre, is to run an ad campaign ahead of the bank holiday to tell people it is open for business following the UK riots.
Lads' mags continue to shed readers
Lads' mags continue to shed readers
by Sophie Maden
26 August 2011, 01:29PM
Lads' mags Nuts, Zoo, Loaded and FHM lost thousands more readers over the course of the past year, according to the latest National Readership Survey (NRS).
Edinburgh TV festival special
EDINBURGH TV FESTIVAL: Google TV 'in talks with UK broadcasters'
EDINBURGH TV FESTIVAL: Google TV 'in talks with UK broadcasters'
by Maisie McCabe
30 August 2011, 08:53AM
Google is in discussions with UK broadcasters ahead of the UK launch of its TV service next year, according to Eric Schmidt in Edinburgh.
EDINBURGH TV FESTIVAL: News Corp is not domineering, says Sky exec
EDINBURGH TV FESTIVAL: News Corp is not domineering, says Sky exec
by Maisie McCabe
30 August 2011, 09:23AM
News Corporation is not a domineering shareholder of BSkyB and does not attempt to influence it, according to David Wheeldon, director of policy and public affairs at Sky.
EDINBURGH TV FESTIVAL: 'Bollocks' to not making money through micropayments, say ITV's Hazlitt
EDINBURGH TV FESTIVAL: 'Bollocks' to not making money through micropayments, say ITV's Hazlitt
by Maisie McCabe
27 August 2011, 11:20AM
It is ITV's duty as a commercial broadcaster that owns lots of content to experiment with pay TV models and see what people will pay for, according to ITV's managing director of commercial and online Fru Hazlitt.
EDINBURGH TV FESTIVAL: 'Internet is fundamental to the future of TV', says Google's Schmidt
EDINBURGH TV FESTIVAL: 'Internet is fundamental to the future of TV', says Google's Schmidt
by Maisie McCabe
26 August 2011, 09:31PM
The internet is fundamental to the future of television and Google wants to support broadcasters and content creators, according executive chairman Eric Schmidt in Edinburgh.
EDINBURGH TV FESTIVAL: Ad industry has not 'cracked' branding online, says Crispin's Martner
EDINBURGH TV FESTIVAL: Ad industry has not 'cracked' branding online, says Crispin's Martner
by Maisie McCabe
27 August 2011, 03:30PM
Branding is something that the advertising industry has not quite "cracked online", according to Crispin Porter + Bogusky executive creative director Gustav Martner.
EDINBURGH TV FESTIVAL: 'It's the right time to remove constraints of CRR', claims Google's Schmidt
EDINBURGH TV FESTIVAL: 'It's the right time to remove constraints of CRR', claims Google's Schmidt
by Arif Durrani
26 August 2011, 10:50PM
Eric Schmidt waded into the debate around commercial television in the UK tonight by claiming it was time to remove "market-distorting constraints like the CRR rules that so straitjacket ITV".
Intelligence
How the business elite use digital
How the business elite use digital
by James Torr
30 August 2011, 08:00AM
With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits, writes James Torr, director at Ipsos MORI.
Britain's reality TV addicts
Britain's reality TV addicts
by Ashley Underwood
25 August 2011, 08:00AM
Female reality TV fans are twice as likely as the average woman aged 15-34 to be influenced by celebrities in their purchase decisions, writes Ashley Underwood, senior strategy executive at Kantar Media.
Male grooming: time to bust the stereotypes?
Male grooming: time to bust the stereotypes?
by Alex Brownsell and Nicola Clark
26 August 2011, 12:00AM
As men become more accepting of grooming products, marketers are thinking beyond sporty endorsements.
The doorstep challenge: why some brands are ditching door-to-door, yet others are embracing the opportunity
The doorstep challenge: why some brands are ditching door-to-door, yet others are embracing the opportunity
by Oliver Luft
26 August 2011, 12:00AM
As British Gas drops door-to-door sales, brands are examining their strategies.
From the blogs
Manchester City: the NEW ENTERTAINERS brand
Chris J Reed
30 August 2011, 12:08AM
Brands and Twitter - how they work together
Stephen Beasley
30 August 2011, 12:08AM

I love bonkers promotions, so I was delighted…

ianbluechipmarketing
26 August 2011, 12:08AM
Manners, please!
Ben Hughes
26 August 2011, 12:08AM
Great Scott! Doc Brown is back?advertising DeLoreans?
@gordonmacmillan
26 August 2011, 12:08AM
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