Wednesday, 24 August 2011

Marketing Daily - Innocent hints at 100% sale to Coke; plus Jigsaw, Unilever, WPP, Westfield and Tesco

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Breaking news from Marketing
 
Breaking news from Marketing August 2011
 
Latest News
 
Innocent hints at 100% sale to Coca-Cola
John Reynolds,
24 August 2011
 

Innocent Drinks has parted company with two executives and has hinted that...

Innocent: co-founder Richard Reed denies a sale to Coke will occur next year
 
 
Jigsaw takes on rivals in first major ad drive
John Reynolds,
24 August 2011
 

Jigsaw, the upmarket fashion retailer where Kate Middleton once worked, is aiming...

Jigsaw: hired Publicis to ad account
 
 
Unilever engages directly with consumers through Facebook
Loulla-Mae Eleftheriou-Smith,
24 August 2011
 

Unilever has launched a dedicated corporate-branded Facebook page to engage directly with...

Unilever: adding a dedicated corporate-branded page to its Facebook account
 
 
WPP first-half profits jump to £334m
Daniel Farey-Jones,
24 August 2011
 

WPP has unveiled a 37% year-on-year increase in first-half pre-tax profits to...

Sir Martin Sorrell: chief executive officer of WPP Group
 
 
Tesco's Higginson to retire after 32 years with retailer
John Reynolds,
24 August 2011
 

Tesco's chief executive of retailing services Andrew Higginson is to retire next...

Andrew Higginson: Tesco's chief executive of retailing services to retire next year
 
 
Westfield launches Facebook campaign to explore history of Stratford
Sarah Shearman,
23 August 2011
 

Westfield, the shopping centre developer, has launched an East End-themed Facebook competition...

Westfield Stratford City: an impression of the shopping centre that opens next month
 
 
Ocado readies pop-up shops across the UK
Loulla-Mae Eleftheriou-Smith,
24 August 2011
 

Ocado is poised to launch a number of pop-up shops across the...

Ocado: home delivery in-house campaign
 
 
 
Also in the News
 
Motorola barred from 'most powerful smartphone' claim
Daniel Farey-Jones,
24 August 2011
 
ASA bans misleading Jet2 baggage ad
Loulla-Mae Eleftheriou-Smith,
24 August 2011
 
LivingSocial brings Escapes travel deals to UK
Sarah Shearman,
24 August 2011
 
 
 
Blogs
 
 
Why are so many clients failing with ROI?
CHRIS BARRACLOUGH
 

I’ve just spent the weekend with the UK’s top fundraiser. A lovely bloke who made his name by introducing revolutionary...

 
 
The Invisible Market
Alan Mitchell
 

Could it be that the very way marketers think about marketing blinds them to certain market opportunities (and threats)? ...

 
 
Patek Philippe teaches Abercrombie & Fitch a lesson in consistent brand positioning
Noelle McElhatton
 

The Abercrombie & Fitch/Jersey Shore imbroglio does raise an interesting question for all brand-owners. How do you control...

 
 
Abercrombie & Fitch: sorry, but you’ve been a chav brand for a long time now
Noelle McElhatton
 

Americans of a certain generation were brought up on 'The Wizard Of Oz', where it turns out that the...

 
 
Advertising and trust
Alan Mitchell
 

I have just started reading Persuasive Advertising by J Scott Armstrong - an academic's attempt to collate, sift and review...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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