Wednesday 10 August 2011

Marketing Daily - Brands respond to the riots across England; plus Samsung, Apple, British Airways, and Virgin Atlantic

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Breaking news from Marketing
 
Breaking news from Marketing August 2011
 
Latest News
 
Levi's ad yanked over riot police scene
Sara Kimberley,
10 August 2011
 

Levi's is postponing the UK premiere of its global 'Go Forth' ad...

Levi's: controversial scene from global 'go forth' campaign
 
 
VisitBritain suspends marketing activity in face of riots
Loulla-Mae Eleftheriou-Smith,
09 August 2011
 

VisitBritain, the national tourist board, is suspending digital activity on the BBC's...

London: scene from the capital on Tuesday 9 August
 
 
Ebay and Gumtree to assist police as riots spread
Sarah Shearman,
10 August 2011
 

Online retailers eBay and Gumtree have both said they will be assisting...

London: looters hit the high street in August 2011
 
 
Retailers confused as Apple blocks Samsung from selling tablet
Sophie Maden,
10 August 2011
 

An injunction obtained by Apple that prevents Samsung from selling its Galaxy...

Samsung: the Galaxy Tab 10.1
 
 
Marketing video report: Kraft's Fielding on the integration of Cadbury
10 August 2011
 

Eighteen months after the Cadbury takeover, Daryl Fielding, vice president of marketing...

Daryl Fielding, vice president of marketing at Kraft Foods Europe
 
 
Virgin Atlantic to spend £100m on service and products
Loulla-Mae Eleftheriou-Smith,
10 August 2011
 

Virgin Atlantic has pledged to spend £100m on improving customer services and...

Virgin Atlantic: pledges to increase spend on customer service
 
 
BA hopes for bookings rush with Olympic giveaway
Loulla-Mae Eleftheriou-Smith,
10 August 2011
 

British Airways is to give away 24 Olympic Games tickets every 24...

Biritish Airways: airline's 2012 Olympics ad featuring gold medalist Ben Ainslie
 
 
 
Also in the News
 
Helen Edwards on Branding: Let dormant brands lie, including Fray Bentos
Helen Edwards,
10 August 2011
 
Andrew Walmsley on Digital: Stores must buy into mobile
Andrew Walmsley,
10 August 2011
 
Guinness World Records updates image with fresh digital strategy
Sarah Shearman,
10 August 2011
 
 
 
Blogs
 
 
Why they looted for brands, not food.
CHRIS BARRACLOUGH
 

The riots are the inevitable result of a society that puts material possession above moral values. If we create...

 
 
Blackberry’s dilemma and technology’s dark side
Noelle McElhatton
 

'Events, dear boy, events' – a quote attributed to Prime Minister Harold Macmillan in the late 50s when he...

 
 
Arsenal, Manchester United, Wimbledon AFC: three things your marketers need to think about as the football season starts
Noelle McElhatton
 

It seems a glamorous job and someone's got to do it, but the concerns of football club marketers have,...

 
 
Push, engagement and metrics
Alan Mitchell
 

Sensible article by McKinsey on customer engagement "Over the past two years, that evolution [the difficulty of "influencing customers...

 
 
Why Thomas Cook needs a holiday
CHRIS BARRACLOUGH
 

It’s one of the longest established brands in the UK. It has a unique marketing proposition that has entered the...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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