Friday, 19 August 2011

Digital AM - Red Brick Road, BA, Burberry, John Lewis, Meteorite, BR app chart, Zeebox, plus The Wall > HuffPo under attack

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VW Commercial appoints The Red Brick Road to social media account
VW Commercial appoints The Red Brick Road to social media account
by Sara Kimberley
19 August 2011, 10:20AM
Volkswagen Commercial Vehicles has appointed The Red Brick Road to handle its social media account.
World's favourite airline meets world's favourite tablet
World's favourite airline meets world's favourite tablet
by Loulla-Mae Eleftheriou-Smith
19 August 2011, 09:40AM
Apple's all-conquering iPad has won over bosses at British Airways, who are issuing cabin crew with the tablets in a bid improve customer service and information handling.
Burberry rolls out Facebook sampling drive
Burberry rolls out Facebook sampling drive
by Sarah Shearman
19 August 2011, 11:30AM
Burberry is giving away free samples of its new fragrance via its Facebook page, ahead of the official launch in September.
John Lewis gets brand awareness boost in mobile ad trial
John Lewis gets brand awareness boost in mobile ad trial
by Sarah Shearman
19 August 2011, 08:55AM
Mobile advertising has helped John Lewis achieve an eightfold increase in unprompted brand awareness, according to a study conducted by the Internet Advertising Bureau (IAB).
Meteorite acquires majority stake in brand consultancy
Meteorite acquires majority stake in brand consultancy
by Sara Kimberley
19 August 2011, 08:15AM
Direct and digital agency Meteorite has acquired a majority stake in brand strategy consultancy, Your Future, for an undisclosed sum.
ESPN Goals tops BR app chart
ESPN Goals tops BR app chart
by Loulla-Mae Eleftheriou-Smith
19 August 2011, 11:40AM
ESPN Goals and Dominos Pizza have both flown to the top of the BR branded app chart, nudging last week's leader O2 Priority Moments into third place.
Think BR: Will Zeebox revolutionise our dual screen media consumption?
Think BR: Will Zeebox revolutionise our dual screen media consumption?
by Chris Bell
19 August 2011, 08:30AM
A new connected TV app could hold major potential for marketers, writes Chris Bell, broadcast buyer at UM London.
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The rise and rise of the social web
Hal Stokes
19 August 2011, 12:08AM
Why did you unfollow me? The psychology of Twitter [inforgraphic]
Polly Becker
19 August 2011, 12:08AM
Huffington Post accused of failing to value bloggers by UK blogging network
James Walters
19 August 2011, 12:08AM
First flash mobs, then revolutions, now riots. Social media evolves
Lisa Devaney
18 August 2011, 12:08AM
Why I think Groupon is set to fail
Robert Weatherhead
18 August 2011, 12:08AM
HTML5 and the death of the App Store
Sarah Shearman
18 August 2011, 12:08AM
CityJet shows how to Tweet in style with Depardieu response
Jennifer Whitehead
18 August 2011, 12:08AM
Blogs help Los Angeles Times achieve record traffic levels
@gordonmacmillan
18 August 2011, 12:08AM
Google and Facebook attempt to re-define social media for business
Tristan Rogers
18 August 2011, 12:08AM
Brands must counteract 'social media fatigue'
Paul Fifield
17 August 2011, 12:08AM
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