Friday 12 August 2011

Breaking news from Brand Republic - Trinity Mirror, Bacardi Oakheart, Android, David Cameron, Liverpool FC

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Latest news
Trinity Mirror profits slump 65% as ad revenue falls
Trinity Mirror profits slump 65% as ad revenue falls
by Arif Durrani
12 August 2011, 10:13AM
Trinity Mirror has posted a 65% drop in pre-tax profits for the first half of 2011, as "difficult trading conditions" were exacerbated by heavy falls in public sector advertising, tax increases, weak retail sales and substantial hikes in the cost of ...
Bacardi readies £3m Oakheart rum launch
Bacardi readies £3m Oakheart rum launch
by Gemma Charles
12 August 2011, 09:00AM
Bacardi is launching a premium spiced rum brand extension called Bacardi Oakheart, backed by a £3m ad campaign in the UK.
Android doubles share of smartphone market
Android doubles share of smartphone market
by Sarah Shearman
12 August 2011, 09:25AM
Google's Android operating system has doubled its share of the smartphone market over the past year, according to research from Gartner.
David Cameron places spotlight on Twitter
David Cameron places spotlight on Twitter
by Sara Kimberley
12 August 2011, 09:13AM
Plans to curb the use of social media sites such as Twitter and Facebook are being considered by prime minister David Cameron, following almost a week of disorder across the country.
Liverpool FC overhauls Carlsberg lounge
Liverpool FC overhauls Carlsberg lounge
by Gemma Charles
12 August 2011, 08:30AM
Carlsberg has revamped its brand experience area at Anfield on the eve of the new football season.
Galaxy Tab pre-orders suspended following Apple injunction
Galaxy Tab pre-orders suspended following Apple injunction
by Sophie Maden
12 August 2011, 09:52AM
Vodafone has been forced to suspend orders of the Samsung Galaxy Tab 10.1, after Apple won an injunction preventing it being sold and marketed in Europe.
Online credit checker Experian seeks digital and social media agency
Online credit checker Experian seeks digital and social media agency
by Sara Luker
12 August 2011, 08:25AM
Experian, the online credit checking company, is searching for a digital and social media agency as it reviews its digital comms across its Hitwise and Cheetahmail businesses.
Trading places: this week's people moves
Trading places: this week's people moves
by Sara Kimberley
12 August 2011, 09:21AM
Marketers aren't letting the holiday season get in the way of a career move with ins and outs at Paypal, Npower, Sainsbury's and Google, in BR's round-up of this week's people moves in advertising, marketing and media.
Appointment to view: top 10 most-shared football ads
Appointment to view: top 10 most-shared football ads
by Sarah Johnson
12 August 2011, 09:30AM
With the Premier League kicking off this weekend, here's a look at the most-shared football ads, featuring David Beckham and Wayne Rooney, among others.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.

View the map and submit your agency
Intelligence
Premier League marketers give their outlook on the coming season
Premier League marketers give their outlook on the coming season
by Alex Brownsell and Gemma Charles
12 August 2011, 12:00AM
The Premier League season kicks off on Saturday, but marketing England's top clubs is now very much a global game. By Alex Brownsell and Gemma Charles.
When it's time to risk your career for that big move
When it's time to risk your career for that big move
by Gordon Carson
11 August 2011, 12:00AM
Career insecurity is now an expected hazard for senior marketing staff, writes Gordon Carson.
The rise of the daily deal phenomenon
The rise of the daily deal phenomenon
by Ralph Risk
10 August 2011, 08:00AM
Half of deal site purchasers admit to buying something they previously had no intention of buying, writes Ralph Risk, European marketing director, Lightspeed Research.
An engaging vision: measuring consumer attitudes to online video
An engaging vision: measuring consumer attitudes to online video
by Chris Worrell
09 August 2011, 12:00PM
Online video is now mainstream, with high levels of viewer involvement, writes Chris Worrell, European research manager, Specific Media.

Think BR

Think BR: 100 years of Bernbach - a creative revolutionon

As we celebrate Bill Bernbach's centennial it's important to remember his commitment to innovation, writes Nick Fox, chief client officer, DDB UK.


Also in the news
BlackBerry's reputation takes a hit from rioters
by Andrew McCormick, 11 August 2011, 01:00PM
Break Media unravels Google+ in Queen spoof
by Loulla-Mae Eleftheriou-Smith, 11 August 2011, 02:30PM
Gavin and Stacey star kicks off social campaign for Wales
by Sara Kimberley, 11 August 2011, 04:18PM
UKTV poaches ITV's Tennant
by Maisie McCabe, 11 August 2011, 03:46PM
The UK warms to product placement
by Arif Durrani, 11 August 2011, 01:05PM
From the blogs
Mobile mayhem - why brands need a solid mobile strategy
Shane Leahy
12 August 2011, 12:08AM
Social media is a force for the good, say Manchester and Sussex Police
@gordonmacmillan
12 August 2011, 12:08AM
Arrested Twitpic riotman has a lesson for us all
@gordonmacmillan
12 August 2011, 12:08AM
Is the British Brand broken?
Saman Mansourpour
12 August 2011, 12:08AM
Singapore needs some sexual healing
Chris J Reed
12 August 2011, 12:08AM
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