Friday 19 August 2011

Breaking news from Brand Republic - Celebrity Big Brother, Sky, BA, John Lewis, New Look

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Latest news
Celebrity Big Brother becomes 5th biggest Channel 5 show of all time
Celebrity Big Brother becomes 5th biggest Channel 5 show of all time
by Maisie McCabe
19 August 2011, 09:47AM
Richard Desmond's decision to resurrect Celebrity Big Brother appears to be paying off after Channel 5 received its fifth biggest audience of its 15 year history, and by far its biggest broadcast outside sport and films.
Sky faces movie restrictions from Competition Commission
Sky faces movie restrictions from Competition Commission
by Daniel Farey-Jones
19 August 2011, 09:47AM
BSkyB could lose its long-standing hold on the exclusive rights to broadcast movies from the six major Hollywood studios in the first subscription pay-TV window, due to a provisional ruling by the Competition Commission.
Big Brother product placement deal for horror film
Big Brother product placement deal for horror film
by Maisie McCabe
19 August 2011, 09:10AM
Touchstone Pictures has signed a product placement deal to feature its upcoming release 'Fright Night' in 'Big Brother' ahead of its cinema release on 2 September.
World's favourite airline meets world's favourite tablet
World's favourite airline meets world's favourite tablet
by Loulla-Mae Eleftheriou-Smith
19 August 2011, 09:40AM
Apple's all-conquering iPad has won over bosses at British Airways, who are issuing cabin crew with the tablets in a bid improve customer service and information handling.
John Lewis gets brand awareness boost in mobile ad trial
John Lewis gets brand awareness boost in mobile ad trial
by Sarah Shearman
19 August 2011, 08:55AM
Mobile advertising has helped John Lewis achieve an eightfold increase in unprompted brand awareness, according to a study conducted by the Internet Advertising Bureau (IAB).
New Look loses second marketing director in three months
New Look loses second marketing director in three months
by Loulla-Mae Eleftheriou-Smith
19 August 2011, 09:05AM
New Look's group marketing director Joe Irons has left the company to join Monsoon Accessorize as ecommerce and multi-channel director.
Meteorite acquires majority stake in brand consultancy
Meteorite acquires majority stake in brand consultancy
by Sara Kimberley
19 August 2011, 08:15AM
Direct and digital agency Meteorite has acquired a majority stake in brand strategy consultancy, Your Future, for an undisclosed sum.
Trading places: this week's people moves
Trading places: this week's people moves
by Staff
19 August 2011, 09:25AM
Saatchi & Saatchi boosts its planning function, Easterbrook swaps McDonald's for Pizza Express, and Weston resurfaces at Clear Channel, in BR's round-up of this week's people moves in advertising, marketing and media.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.

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Intelligence
iPhone apps vs HTML5: what's best for your brand?
iPhone apps vs HTML5: what's best for your brand?
by Sarah Shearman
18 August 2011, 12:00AM
Amazon's decision to create a mobile website with HTML5 to bypass Apple's controversial 'app tax' raises the question of whether brands should choose iPhone apps or browsers, writes Sarah Shearman.
Adwatch (Aug 17) - Top 20 recall: Weetabix stays family friendly
Adwatch (Aug 17) - Top 20 recall: Weetabix stays family friendly
by Rob Fletcher, Creative partner, Isobel
18 August 2011, 10:00AM
Latest ad maintains family-friendly cereal brand's track record for appealing to all ages.
Media: All About ... Local TV
Media: All About ... Local TV
by Alasdair Reid
18 August 2011, 08:00AM
Is Jeremy Hunt's proposition a step closer to reality?
Media: Double Standards - How are newspapers preparing for London 2012?
Media: Double Standards - How are newspapers preparing for London 2012?
by Jacquelin Magnay and Sarah Sands
18 August 2011, 08:00AM
Newspaper groups have their plans well in hand to deliver the Olympics for both advertisers and readers in London next year.

Think BR

Think BR: Will Zeebox revolutionise our dual screen media consumption?

A new connected TV app could hold major potential for marketers, writes Chris Bell, broadcast buyer at UM London.


Also in the news
MAGAZINE ABCs: TV listings titles steal share from Radio Times ahead of sale
by Sophie Maden, 18 August 2011, 04:20PM
MAGAZINE ABCs: Home interests sector holds up, but bulks help
by Maisie McCabe, 18 August 2011, 04:41PM
MAGAZINE ABCs: Moshi Monsters dwarfs pre-teen rivals
by John Reynolds, 18 August 2011, 03:34PM
MAGAZINE ABCs: Private Eye still going strong after 50 years
by Arif Durrani and Oliver Luft, 18 August 2011, 03:50PM
MAGAZINE ABCs: Heat turns cold following loss of editor
by Maisie McCabe, 18 August 2011, 03:35PM
MAGAZINE ABCs: Pick Me Up sales sink 18% to nearly half launch level
by Daniel Farey-Jones, 18 August 2011, 03:32PM
MAGAZINE ABCs: Company plummets as IPC's Essentials continues to grow
by Sophie Maden, 18 August 2011, 01:30PM
MAGAZINE ABCs: Zoo and Nuts limp on but health titles grow
by John Reynolds, 18 August 2011, 01:44PM
MAGAZINE ABCs: NME reports record low
by Oliver Luft, 18 August 2011, 01:08PM
MAGAZINE ABCs: Top Gear extends car mags leadership as rivals drop
by Daniel Farey-Jones, 18 August 2011, 12:35PM
From the blogs
Huffington Post accused of failing to value bloggers by UK blogging network
James Walters
19 August 2011, 12:08AM
DIY online community
Greg Taylor
19 August 2011, 12:08AM
First flash mobs, then revolutions, now riots. Social media evolves
Lisa Devaney
18 August 2011, 12:08AM
'Big Brother': all eyes on the overnights
Maisie McCabe
18 August 2011, 12:08AM
Management is about to get much harder
Sue Unerman
18 August 2011, 12:08AM
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