Tuesday 16 August 2011

Marketing Daily - Tesco revamps Direct to create 'Amazon-style' offering; plus 'The X Factor', Samsung, L'Oreal, and Npower

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Breaking news from Marketing
 
Breaking news from Marketing August 2011
 
Latest News
 
Tesco revamps Direct to create 'Amazon-style' offering
Rachel Barnes,
16 August 2011
 

Tesco Direct will relaunch early next year in a multimillion-pound initiative to...

Tesco Direct set for overhaul
 
 
X Factor advertising prices forecast to fall by 'up to 10%'
Nicola Clark,
16 August 2011
 

ITV's flagship entertainment show The X Factor is facing a potential 10%...

New 'The X Factor' judges
 
 
Google changing mobile battlefield with Motorola buy, says industry
Sarah Shearman,
16 August 2011
 

Mobile specialists believe Google's surprise purchase of Motorola Mobility for £7.7bn could...

Motorola Mobility: purchased by Google for £7.7bn
 
 
Samsung names Andrew Garrihy as UK marketing director
Sarah Shearman,
16 August 2011
 

Samsung has appointed former Vodafone marketer Andrew Garrihy as its marketing director...

Samsung: new UK marketing director
 
 
L'Oreal shifts away from celebrities for digital Men Expert push
Loulla-Mae Eleftheriou-Smith,
16 August 2011
 

L'Oreal is switching away from its celebrity-led marketing strategy with its first...

L'Oreal: new
 
 
Npower plots loyalty scheme joining business customers with consumers
Alex Brownsell,
16 August 2011
 

Npower is rolling out a loyalty programme that will reward consumers with...

Npower: loyalty programme links business customers with brands
 
 
 
Also in the News
 
CC clears Thomas Cook and Co-op Travel merger
Loulla-Mae Eleftheriou-Smith,
16 August 2011
 
Marketing Design Awards deadline extended
Staff,
16 August 2011
 
 
 
Blogs
 
 
Why jeans and politics don’t mix
CHRIS BARRACLOUGH
 

Last week Levi’s pulled their global “Go Forth” film from the UK, as it showed protesters confronting police, just as...

 
 
Google rescues Motorola; challenges multiple rivals
Andrew McCormick
 

In 2004, Motorola launched the Razr handset, which swiftly sold 110m units and became the biggest selling handset in...

 
 
Why they looted for brands, not food.
CHRIS BARRACLOUGH
 

The riots are the inevitable result of a society that puts material possession above moral values. If we create...

 
 
Blackberry’s dilemma and technology’s dark side
Noelle McElhatton
 

'Events, dear boy, events' – a quote attributed to Prime Minister Harold Macmillan in the late 50s when he...

 
 
Arsenal, Manchester United, Wimbledon AFC: three things your marketers need to think about as the football season starts
Noelle McElhatton
 

It seems a glamorous job and someone's got to do it, but the concerns of football club marketers have,...

 
 
 
 
 
 
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