Thursday 11 August 2011

Marketing Daily - BlackBerry's reputation takes a hit from rioters; plus Sainsbury's, British Airways, Revlon, and Amazon

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Breaking news from Marketing
 
Breaking news from Marketing August 2011
 
Latest News
 
Why brand are to blame for the riots - and how they can help
Simon Black,
11 August 2011
 

Simon Black, group strategy partner at branding agency Design Bridge, considers why...

Why brand are to blame for the riots - and how they can help
 
 
BlackBerry's reputation takes a hit from rioters
Andrew McCormick,
11 August 2011
 

Blackberry's brand image has taken a hit, following reports that rioters in...

BlackBerry: brand impacted by riots
 
 
Sainsbury's hires Mark Horgan as marketing director
Rachel Barnes,
10 August 2011
 

Sainsbury's has hired MasterCard executive and former MFI marketer Mark Horgan as...

Mike Horgan: joining Britain's third-largest supermarket
 
 
When it's time to risk your career for that big move
Gordon Carson,
11 August 2011
 

Career insecurity is now an expected hazard for senior marketing staff, writes...

A plum job may come with risks but also provides an opportunity to implement a fresh approach
 
 
Revlon signs OC star for global campaign
Loulla-Mae Eleftheriou-Smith,
11 August 2011
 

Revlon has appointed Emma Stone, a Golden Globe nominee and Olivia Wilde,...

Olivia Wilde: joins the Revlon 'family' (picture credit: Gage Skidmore)
 
 
BA recruits pilots through YouTube
Loulla-Mae Eleftheriou-Smith,
11 August 2011
 

British Airways (BA) has launched its biggest pilot recruitment drive in more...

BA recruits pilots through YouTube
 
 
 
Also in the News
 
Blackburn Rovers donates shirt sponsorship to charity
Daniel Farey-Jones,
11 August 2011
 
Amazon Kindle app bypasses Apple's iTunes
Sarah Shearman,
11 August 2011
 
 
 
Blogs
 
 
Why they looted for brands, not food.
CHRIS BARRACLOUGH
 

The riots are the inevitable result of a society that puts material possession above moral values. If we create...

 
 
Blackberry’s dilemma and technology’s dark side
Noelle McElhatton
 

'Events, dear boy, events' – a quote attributed to Prime Minister Harold Macmillan in the late 50s when he...

 
 
Arsenal, Manchester United, Wimbledon AFC: three things your marketers need to think about as the football season starts
Noelle McElhatton
 

It seems a glamorous job and someone's got to do it, but the concerns of football club marketers have,...

 
 
Push, engagement and metrics
Alan Mitchell
 

Sensible article by McKinsey on customer engagement "Over the past two years, that evolution [the difficulty of "influencing customers...

 
 
Why Thomas Cook needs a holiday
CHRIS BARRACLOUGH
 

It’s one of the longest established brands in the UK. It has a unique marketing proposition that has entered the...

 
 
 
 
 
 
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