Thursday, 18 August 2011

Breaking news from Brand Republic - Burger King, Bupa, Barbie, PlayStation, Hello!

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Latest news
Burger King hands £12m UK advertising to CHI
Burger King hands £12m UK advertising to CHI
by Anne Cassidy
18 August 2011, 08:00AM
Burger King has appointed CHI & Partners to its £12 million UK advertising account.
Bupa calls £10m media review
Bupa calls £10m media review
by Katherine Levy
18 August 2011, 08:00AM
Bupa, the healthcare company, is reviewing its £10 million media planning and buying account.
Barbie hits the red carpet in first UK TV campaign
Barbie hits the red carpet in first UK TV campaign
by Staff
18 August 2011, 08:46AM
Mattel has unveiled its first UK-specific brand campaign for Barbie, in which it attempts to revive the toy's "cool factor" by presenting the character as a celebrity.
180 Amsterdam lands pan-Euro Sony PlayStation ad task
180 Amsterdam lands pan-Euro Sony PlayStation ad task
by Anne Cassidy
18 August 2011, 08:00AM
Sony Computer Entertainment has appointed 180 Amsterdam to handle key pan-European advertising campaigns for its PlayStation business.
Hello! breaks ABC embargo to claim better sales figures than rivals
Hello! breaks ABC embargo to claim better sales figures than rivals
by Sophie Maden
18 August 2011, 09:56AM
Hello! magazine, the weekly celebrity gossip and women's lifestyle glossy, has broken with convention by announcing its boosted sales figures ahead of the Audit Bureau of Circulations' official release.
M&S appoints SapientNitro to boost web sales
M&S appoints SapientNitro to boost web sales
by Sara Kimberley
18 August 2011, 08:00AM
Marks & Spencer has appointed SapientNitro to handle a total revamp of its online presence, a move designed to generate ecommerce revenues of £1 billion.
Young's ties up with Jamie Oliver
Young's ties up with Jamie Oliver
by John Reynolds
18 August 2011, 09:43AM
Young's, the seafood specialist, is teaming up with celebrity chef Jamie Oliver to launch his first range of branded frozen seafood.
TalkTalk takes £3m hit for customer billing mistakes
TalkTalk takes £3m hit for customer billing mistakes
by Loulla-Mae Eleftheriou-Smith
18 August 2011, 09:20AM
TalkTalk and Tiscali UK, the broadband and phone providers owned by TalkTalk Group, has been fined £3m by Ofcom for incorrectly billing tens of thousands of consumers for services they did not receive.
Agencies line up for Ideal Standard pitch
Agencies line up for Ideal Standard pitch
by Katherine Levy
18 August 2011, 08:00AM
Ideal Standard, the bathroom fixtures company, is looking for a creative agency to work on its pan-European business.
Atkins diet takes on Weight Watchers with brand relaunch
Atkins diet takes on Weight Watchers with brand relaunch
by Loulla-Mae Eleftheriou-Smith
18 August 2011, 09:00AM
Atkins Nutritionals, the dieting brand, is planning an international relaunch as it aims to increase its share of the weight-control nutrition market outside the US.
PepsiCo in overhaul of Planet Lunch kids offering
PepsiCo in overhaul of Planet Lunch kids offering
by Oliver Luft
18 August 2011, 09:00AM
PepsiCo, owner of brands from Tropicana to Walkers, is revamping Planet Lunch, its healthy snack range aimed at children, less than two years after the brand's UK debut.
Dave trademark dispute takes new twist as branding agency climbs down
Dave trademark dispute takes new twist as branding agency climbs down
by Maisie McCabe
18 August 2011, 09:01AM
Dave, the Engine-owned branding consultancy, has withdrawn its opposition to UKTV's application to register the name of its TV channel Dave as a trademark, and the two sides are holding talks.
BBH China parts ways with LG
BBH China parts ways with LG
by Paul Howell
18 August 2011, 09:36AM
SHANGHAI: BBH China has officially parted ways with LG Electronics, having handled global campaigns for the Korean multinational since winning a pitch in 2007.
Appointment to view: The University of Lincoln goes viral
Appointment to view: The University of Lincoln goes viral
by Sarah Johnson
18 August 2011, 09:11AM
With students everywhere receiving their A-Level results and considering university choices, the University of Lincoln has managed to go viral with some unofficial tongue-in-cheek ads. Watch the zombies in action, along with some official promotions ...
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.

View the map and submit your agency
Intelligence
Media: All About ... Local TV
Media: All About ... Local TV
by Alasdair Reid
18 August 2011, 08:00AM
Is Jeremy Hunt's proposition a step closer to reality?
Media: Double Standards - How are newspapers preparing for London 2012?
Media: Double Standards - How are newspapers preparing for London 2012?
by Jacquelin Magnay and Sarah Sands
18 August 2011, 08:00AM
Newspaper groups have their plans well in hand to deliver the Olympics for both advertisers and readers in London next year.
Media Forum: Has the NotW gap closed?
Media Forum: Has the NotW gap closed?
by Alasdair Reid
18 August 2011, 08:00AM
Is it now too late for NI to launch The Sun on Sunday, Alasdair Reid asks.

Think BR

Helen Edwards on Branding: The true path to ownership

Living up to your customer-value proposition is more important than futile attempts to 'own' it.


Also in the news
Agency abode: Inside MediaCom
by Sarah Johnson, 17 August 2011, 09:11AM
ESPN launches real-time digital outdoor campaign
by Maisie McCabe, 17 August 2011, 04:32PM
AC/DC releases Highway to Hell cabernet sauvignon
by John Reynolds, 17 August 2011, 11:00AM
Easterbrook quits McDonald's for Pizza Express
by Loulla-Mae Eleftheriou-Smith, 17 August 2011, 09:56AM
From the blogs
Google and Facebook attempt to re-define social media for business
Tristan Rogers
18 August 2011, 12:08AM
Brands must counteract 'social media fatigue'
Paul Fifield
17 August 2011, 12:08AM
Ben Stiller names charity foundation after Jennifer Aniston
@gordonmacmillan
17 August 2011, 12:08AM
Advertising and trust
Alan Mitchell
17 August 2011, 12:08AM
Best Buy asks HP to take back 200,000 TouchPad's
@gordonmacmillan
17 August 2011, 12:08AM
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