Thursday, 25 August 2011

Campaign Daily Fix - Virgin Media, European Commission pitch, IBM, Electoral Commission, Malibu, Aegis, TfL

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Latest News
Virgin Media kicks off £36 million advertising review
by Anne Cassidy,
25 August 2011, 08:00AM
Virgin Media kicks off £36 million advertising review
Virgin Media is reviewing its £36 million advertising account just 15 months after appointing DDB UK to the business.
European Commission invites agencies to pitch for £80m account
by Anne Cassidy,
25 August 2011, 08:00AM
European Commission invites agencies to pitch for £80m account
The European Commission has issued a tender inviting agencies to pitch for a place on its creative roster, with an allocated spend approaching £80 million over four years.
IBM signs as sponsor of ITV Rugby World Cup coverage
by Maisie McCabe,
25 August 2011, 08:00AM
IBM signs as sponsor of ITV Rugby World Cup coverage
IBM, the technology company, is to sponsor ITV's coverage of the Rugby World Cup in New Zealand after signing a multimillion-pound deal.
Agencies line up for Electoral Commission roster
by Katherine Levy,
25 August 2011, 08:00AM
Agencies line up for Electoral Commission roster
The Electoral Commission is reviewing its £6 million creative, digital and media planning arrangements in a process run through COI.
Malibu hires AnalogFolk for global launch
by Matt Williams,
25 August 2011, 08:00AM
Malibu hires AnalogFolk for global launch
Pernod Ricard has appointed AnalogFolk to handle a global campaign to launch a new variant of its Malibu drink.
Aegis Group's pre-tax profits rise 41% in H1
by Maisie McCabe,
25 August 2011, 09:36AM
Aegis Group's pre-tax profits rise 41% in H1
Aegis Group, the owner of the Carat and Isobar networks, has posted a 41% year-on-year increase in pre-tax profits in the first six months of 2011 and reported a "good performance" across the UK brands.
TfL consolidates £5 million ad account into M&C Saatchi
by Jeremy Lee,
25 August 2011, 11:00AM
TfL consolidates £5 million ad account into M&C Saatchi
Transport for London has consolidated its estimated £5 million advertising account into M&C Saatchi.
Latest Work
O2 'get up for England' by VCCP
25 August 2011, 10:15AM
O2 'get up for England' by VCCP
O2, sponsors of the England rugby team, has launched a major campaign in the run up to the Rugby World Cup featuring England team coach Martin Johnson and eight England players including Jonny Wilkinson, Lewis Moody, James Haskell and Chris Ashton.
Birds Eye 'give a bear a home' by AMV BBDO
25 August 2011, 09:50AM
Birds Eye 'give a bear a home' by AMV BBDO
The Birds Eye 'Polar Bear' mascot opens the freezer to be confronted by a vision of himself in the latest ad for the frozen food brand.
Natwest 'secret cricketer' by glue Isobar
24 August 2011, 10:19AM
Natwest 'secret cricketer' by glue Isobar
A new digital campaign for the NatWest Cricket Club features international cricket star Michael Vaughan undercover in a local club game.
Rice Krispies 'the little fish who loved the stars' by Leo Burnett London
23 August 2011, 02:00PM
Rice Krispies 'the little fish who loved the stars' by Leo Burnett London
Kellogg has launched its first ad campaign for Rice Krispies Multi-Grain Shapes.
Private View: Andre Laurentino and Andrew Melsom
25 August 2011, 10:30AM
Private View: Andre Laurentino and Andrew Melsom
Featuring ads from Sky Sports, the Science Museum, Gordon's Gin, McDonald's, Cravendale and Wrangler
Also in the News
Polestar founders Mathews and Joyce join Mindshare
by Jeremy Lee, 25 August 2011, 11:00AM
TV ad revenue predicted to increase in Q4
by Maisie McCabe, 25 August 2011, 11:05AM
Esure kicks off digital media agency review
by Katherine Levy, 25 August 2011, 11:00AM
Miller calls pitch for Nastro Azzurro
by Anne Cassidy, 25 August 2011, 11:00AM
Carnival Cruises issues RFI for ad business
by Anne Cassidy, 25 August 2011, 11:00AM
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