Thursday 25 August 2011

Marketing Daily - Apple's history of marketing; plus McDonald's, BlackBerry, First Direct and Nivea

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Breaking news from Marketing
 
Breaking news from Marketing August 2011
 
Latest News
 
Appointment to view: Apple's history of marketing
Sarah Johnson,
25 August 2011
 

As Steve Jobs steps down from Apple, we take a look at...

Apple iPod: launched in 2001
 
 
Appointment to view: Apple's history, as presented by Steve Jobs
Staff,
25 August 2011
 

Apple has been setting the standard in computing since 1984 and the...

Steve Jobs: gives an Apple keynote speech in 1983
 
 
McDonald's cooks up 'no-nonsense' 1955 burger for the UK
John Reynolds,
25 August 2011
 

McDonald's is launching the 1955 "no-nonsense" premium burger in the UK, named...

Mcdonald's: introduces the 1955 Burger to the UK
 
 
Rim launches BlackBerry 'social' music service
Sarah Shearman,
25 August 2011
 

Research in Motion (Rim), the BlackBerry maker, is moving into digital music...

BBM Music: service launches in beta form in the UK, US and Canada
 
 
First Direct marketing head Paul Say leaves bank
Alex Brownsell,
25 August 2011
 

Paul Say, First Direct head of marketing, is to leave the HSBC-owned...

Paul Say: leaving role at First Direct
 
 
Nivea develops 'Feel Closer' platform for the UK
Loulla-Mae Eleftheriou-Smith,
25 August 2011
 

Nivea, the Beiersdorf-owned skin care brand, has launched an integrated marketing campaign...

Nivea: 'million moments of closeness' Facebook page
 
 
Reckitt Benckiser revamps Mr Sheen
Loulla-Mae Eleftheriou-Smith,
25 August 2011
 

Mr Sheen, the 60-year-old household cleaning product owned by Reckitt Benckiser (RB),...

Reckitt Benckiser: launches Mr Sheen Express Mist household cleaner
 
 
 
Also in the News
 
LG partners with London Fashion Week
Oliver Luft,
25 August 2011
 
Birds Eye asks viewers to 'give a bear a home'
Oliver Luft,
25 August 2011
 
 
 
Blogs
 
 
Why are so many clients failing with ROI?
CHRIS BARRACLOUGH
 

I’ve just spent the weekend with the UK’s top fundraiser. A lovely bloke who made his name by introducing revolutionary...

 
 
The Invisible Market
Alan Mitchell
 

Could it be that the very way marketers think about marketing blinds them to certain market opportunities (and threats)? ...

 
 
Patek Philippe teaches Abercrombie & Fitch a lesson in consistent brand positioning
Noelle McElhatton
 

The Abercrombie & Fitch/Jersey Shore imbroglio does raise an interesting question for all brand-owners. How do you control...

 
 
Abercrombie & Fitch: sorry, but you’ve been a chav brand for a long time now
Noelle McElhatton
 

Americans of a certain generation were brought up on 'The Wizard Of Oz', where it turns out that the...

 
 
Advertising and trust
Alan Mitchell
 

I have just started reading Persuasive Advertising by J Scott Armstrong - an academic's attempt to collate, sift and review...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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