Breaking news from Brand Republic - Tesco Direct, X Factor, L'Oreal, Orange, Thomas Cook and Co-op Travel merger

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Tesco revamps Direct to create 'Amazon-style' offering by Rachel Barnes 16 August 2011, 08:30AM Tesco Direct will relaunch early next year in a multimillion-pound initiative to personalise shoppers' experience through behavioural targeting. X Factor advertising prices forecast to fall by 'up to 10%' by Nicola Clark 16 August 2011, 08:30AM ITV's flagship entertainment show The X Factor is facing a potential 10% year-on-year decline in ad revenues following this season's departure of star judges Simon Cowell and Cheryl Cole, according to media agency estimates. L'Oreal shifts away from celebrities for digital Men Expert push by Loulla-Mae Eleftheriou-Smith 16 August 2011, 08:30AM L'Oreal is switching away from its celebrity-led marketing strategy with its first digital-led campaign, to showcase its Men Expert range. Orange free film promotion explodes onto screens by Sara Kimberley 16 August 2011, 08:00AM Orange has launched an integrated campaign featuring popcorn bursting out of objects, including a sofa and a tent, to promote its new customer giveaway - a free film from iTunes every Thursday. CC clears Thomas Cook and Co-op Travel merger by Loulla-Mae Eleftheriou-Smith 16 August 2011, 09:20AM Thomas Cook and Co-operative Travel have today had their merger approved by the Competition Commission, a deal that will create the UK's largest multi-channel travel retailer. Samsung names Andrew Garrihy as UK marketing director by Sarah Shearman 16 August 2011, 08:30AM Samsung has appointed former Vodafone marketer Andrew Garrihy as its marketing director for the UK and Ireland. Dentsu acquires AdJug ad exchange by Sara Kimberley 16 August 2011, 09:05AM Denstu-owned digital advertising technology company IgnitionOne has acquired display ad exchange AdJug for an undisclosed sum. Marketing Design Awards deadline extended by Staff 16 August 2011, 09:00AM The deadline for the Marketing Design Awards, hosted by Marketing, has been extended to 6pm on 26 August. Appointment to view: Lineker's highlights with Walkers by Sarah Johnson 16 August 2011, 08:49AM Rumours in the Sunday papers that claimed Gary Lineker had been dropped by Walkers have now been now been quashed by the crisp brand, here's a reminder of some of the most memorable ads starring the former football star. Adland Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped. View the map and submit your agency Intelligence Do brands really still need media agencies? by Craig Smith 12 August 2011, 12:00AM Marketers are united on the value of earned media, which has led to a theory that traditional media agencies will die out, writes Craig Smith Brand Health Check: Everything Everywhere by Rachel Barnes 12 August 2011, 11:00AM The latest results show the jury is out on the success of the telecoms venture. Premier League marketers give their outlook on the coming season by Alex Brownsell and Gemma Charles 12 August 2011, 12:00AM The Premier League season kicks off on Saturday, but marketing England's top clubs is now very much a global game. By Alex Brownsell and Gemma Charles. The rise of the daily deal phenomenon by Ralph Risk 10 August 2011, 08:00AM Half of deal site purchasers admit to buying something they previously had no intention of buying, writes Ralph Risk, European marketing director, Lightspeed Research. Think BR Think BR: Doom and gloom before the boom We've been there before, so why should we be surprised if we take another economic bath, asks Bob Willott Also in the news Interpublic to get £81m windfall from Facebook share sale by Daniel Farey-Jones, 15 August 2011, 04:11PM Linear commercial TV viewing reaches new high by Maisie McCabe, 15 August 2011, 09:01AM Bonusprint returns to TV after 25-year hiatus by Daniel Farey-Jones, 15 August 2011, 12:00PM Nuts readies £500,000 marketing push by Sophie Maden, 15 August 2011, 04:10PM Macmillan Cancer Support continues TV push by Sara Kimberley, 15 August 2011, 12:20PM From the blogs Twitter for Good - changing the world one tweet at a time @gordonmacmillan 16 August 2011, 12:08AM A rugby lesson for English rioters A Different Hat 16 August 2011, 12:08AM Smurfing hell, the Smurfs are back! Chris J Reed 16 August 2011, 12:08AM What are the ads Mumsnet like the most and the least? Chris Arnold 16 August 2011, 12:08AM It's life but not as we know it, Jimmington Jeremy Garner 15 August 2011, 12:08AM Latest jobs Senior Account Manager Recruiter Major Players Salary £36000 - £40000 per annum Location City of London Account Director - digital focus but working across all mediums Recruiter Firehorse Salary c£42-£50k dep on exp Location New Business Director Recruiter Dot-Gap Salary £40-£50k Location Central London Facebook Account Manager. Recruiter Propel Salary £30000 - £35000 per annum Location West End Digital Business Director - award winning creative agency Recruiter Direct Recruitment Salary Up to £80k Location Multi-talented Digital Designer in London Recruiter ECOM Recruitment Salary Up to £30k Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders