Monday 22 August 2011

Marketing Daily - Bernard Matthews axes its Marco Pierre White-branded range; plus Nectar, William Hill, Manchester United, and The X Factor

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Breaking news from Marketing
 
Breaking news from Marketing August 2011
 
Latest News
 
Bernard Matthews axes celebrity chef range
John Reynolds,
22 August 2011
 

Bernard Matthews has axed its Marco Pierre White-branded line of turkey products...

Marco Pierre White: in the Bernard Matthews 'Marco meets...' campaign
 
 
Nectar goes into public sector with recycling rewards
Daniel Farey-Jones,
22 August 2011
 

Birmingham City Council is to reward residents for recycling or visiting their...

Nectar: loyalty scheme moves into public sector partnerships
 
 
Manchester United net DHL in multimillion pound sponsorship deal
Daniel Farey-Jones,
22 August 2011
 

Manchester United are to have their training kit sponsored in a deal...

Manchester United: DHL to sponsor training kit in £4m per-season deal
 
 
William Hill appoints first head of mobile marketing
Sarah Shearman,
22 August 2011
 

William Hill has appointed Fiona Stevenson as its first head of mobile...

Willkiam Hill: appoints Fiona Stevenson as head of mobile marketing
 
 
England 2015 to be biggest Rugby World Cup ever, claims boss
John Reynolds,
22 August 2011
 

England Rugby 2015 is on the hunt for sponsors for the World...

Jonny Wilkinson: hero of England's 2003 Rugby World Cup final victory
 
 
M&S targets 16-34 crowd with X Factor tie up
Daniel Farey-Jones,
19 August 2011
 

Marks & Spencer is hoping to lure a younger crowd through its...

The X Factor: judges Gary Barlow, Tulisa Contostavlos, Kelly Rowland and Louis Walsh
 
 
 
Also in the News
 
TalkTalk expands X Factor sponsorship online
Maisie McCabe,
22 August 2011
 
Tess Alps asks Google's Schmidt to do two things for TV industry
Staff,
22 August 2011
 
Ken Livingstone launches campaigning site
Loulla-Mae Eleftheriou-Smith,
22 August 2011
 
BMW sponsors film festival Origins
Sophie Maden,
22 August 2011
 
 
 
Blogs
 
 
Patek Philippe teaches Abercrombie & Fitch a lesson in consistent brand positioning
Noelle McElhatton
 

The Abercrombie & Fitch/Jersey Shore imbroglio does raise an interesting question for all brand-owners. How do you control...

 
 
Abercrombie & Fitch: sorry, but you’ve been a chav brand for a long time now
Noelle McElhatton
 

Americans of a certain generation were brought up on 'The Wizard Of Oz', where it turns out that the...

 
 
Advertising and trust
Alan Mitchell
 

I have just started reading Persuasive Advertising by J Scott Armstrong - an academic's attempt to collate, sift and review...

 
 
Why brands aren’t to blame for the ‘JD Sports Riot’
Nicola Clark
 

Last week while I was pondering the art of producing organic wine in Provence my twitter stream quickly filled...

 
 
Why jeans and politics don’t mix
CHRIS BARRACLOUGH
 

Last week Levi’s pulled their global “Go Forth” film from the UK, as it showed protesters confronting police, just as...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Online Marketing Manager, Jarlett de Grouchy £35000 - £40000 per annum + Benefits, East Midlands

Marketing Executive, Ultima Media £24-26k, Chiswick, London

Marketing Manager, London, Dynamic New Alliances Up to £35K, Central London

Online Marketing Manager, Fabric £40-45k, NW London

Marketing & Communications Analyst, Badenoch & Clark £150 - £200 per day, City of London

Customer Service Manager, Inspired Thinking Group Up to £30K - Plus bonus OTA £ 40k, Kent

Commercial Manager - Retention, Tarsh Lazare Marketing Recruitment £40,000 - £44,000, Bexhill, East Sussex

Brand Manager - Projects, Tarsh Lazare Marketing Recruitment £45,000 - £50,000,

Commercial Analyst, Tarsh Lazare Marketing Recruitment up to £35K, Berkshire

Global Marketing Manager, Tarsh Lazare Marketing Recruitment £58,000 - £62,000,

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