Thursday 18 August 2011

DM Bulletin - E.ON, Rolls Royce, Tangent Snowball, Tesco, Npower, Creative Strategy

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E.ON kicks off review of £5m direct marketing business
E.ON kicks off review of £5m direct marketing business
by Sara Kimberley
18 August 2011, 11:40AM
E.ON, the energy company, is reviewing its £5 million direct marketing account.
Rolls-Royce seeks agency for DM task
Rolls-Royce seeks agency for DM task
by Sara Kimberley
18 August 2011, 11:50AM
Rolls-Royce Motor Cars is reviewing its direct marketing business.
Tangent One and Snowball in agency merger
Tangent One and Snowball in agency merger
by Daniel Farey-Jones
18 August 2011, 10:31AM
Digital creative agency Tangent One and customer insight agency Snowball have merged as Tangent Snowball, with Snowball founder Damian Bentley taking the reins as managing director.
Npower plots loyalty scheme joining business customers with consumers
Npower plots loyalty scheme joining business customers with consumers
by Alex Brownsell
16 August 2011, 10:00AM
Npower is rolling out a loyalty programme that will reward consumers with offers from brands to which it provides energy services.
Publicis Chemistry lands Gü UK digital account
Publicis Chemistry lands Gü UK digital account
by Sara Kimberley
18 August 2011, 10:00AM
Gü Puds, the brand owned by Noble Desserts Holdings, has handed its UK digital account to Publicis Chemistry.
Tesco revamps Direct to create 'Amazon-style' offering
Tesco revamps Direct to create 'Amazon-style' offering
by Rachel Barnes
16 August 2011, 08:30AM
Tesco Direct will relaunch early next year in a multimillion-pound initiative to personalise shoppers' experience through behavioural targeting.
CREATIVE STRATEGY: Not Head & Shoulders above the rest, sir
CREATIVE STRATEGY: Not Head & Shoulders above the rest, sir
by Simon S Kershaw
11 August 2011, 12:17PM
Advertising to men. How hard that can be? I mean, really. Three points here. First, it's not as if there's a shortage of blokes in agencies generally and creative departments in particular.
Omega Pharma appoints SFW to CRM brief
Omega Pharma appoints SFW to CRM brief
by Sara Kimberley
15 August 2011, 10:38AM
Omega Pharma has appointed Stephens Francis Whitson (SFW) to handle a CRM brief for a new product launch.
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