Tuesday 23 August 2011

Marketing Daily - British Airways aims to boost 'pride' with relaunch campaign; plus Primark, Microsoft, RBS, and 7Up

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Breaking news from Marketing
 
Breaking news from Marketing August 2011
 
Latest News
 
British Airways aims to boost 'pride' with relaunch campaign
Loulla-Mae Eleftheriou-Smith,
23 August 2011
 

British Airways is gearing up for a relaunch marketing campaign that will...

British Airways: pushing heritage in ads
 
 
Primark to unveil first transactional website
Andrew McCormick,
23 August 2011
 

Primark, the budget fashion retailer, is to sell goods online for the...

Primark: mulling over first transactional website
 
 
Microsoft parts with two senior marketers
Sarah Shearman,
23 August 2011
 

Microsoft UK has parted ways with Mikah Martin-Cruz, chief marketing officer for...

Mikah Martin-Cruz: exits Microsoft
 
 
RBS seeks lead marketer following latest senior exit
Alex Brownsell,
23 August 2011
 

RBS is seeking a lead marketer for its retail banking operation, including...

RBS: seeking a new retail marketing head
 
 
Barclaycard hires Ben Padley as first digital chief
Sarah Shearman,
23 August 2011
 

Barclaycard has recruited a digital director as it aims to bolster its...

Ben Padley: joining Barclaycard from Sony Ericsson
 
 
PepsiCo targets lunch market with 7Up promotion
Loulla-Mae Eleftheriou-Smith,
23 August 2011
 

PepsiCo is to follow rival Coca-Cola by pitching 7Up as an accompaniment...

PepsiCo: Targeting 7Up at lunchtime eating
 
 
Marketing Design Awards provide 'special' opportunity for entrants
Staff,
23 August 2011
 

Success at the annual Marketing Design Awards can help agencies to attract...

Last year's winner Coral TV
 
 
 
Also in the News
 
Editor's Comment: Timing is right for upbeat BA
Noelle McElhatton,
23 August 2011
 
West Ham cleared of wrongdoing
John Reynolds,
23 August 2011
 
Top creatives to judge Ocean's Art of Outdoor digital competition
Lynsey Barber,
22 August 2011
 
 
 
Blogs
 
 
The Invisible Market
Alan Mitchell
 

Could it be that the very way marketers think about marketing blinds them to certain market opportunities (and threats)? ...

 
 
Patek Philippe teaches Abercrombie & Fitch a lesson in consistent brand positioning
Noelle McElhatton
 

The Abercrombie & Fitch/Jersey Shore imbroglio does raise an interesting question for all brand-owners. How do you control...

 
 
Abercrombie & Fitch: sorry, but you’ve been a chav brand for a long time now
Noelle McElhatton
 

Americans of a certain generation were brought up on 'The Wizard Of Oz', where it turns out that the...

 
 
Advertising and trust
Alan Mitchell
 

I have just started reading Persuasive Advertising by J Scott Armstrong - an academic's attempt to collate, sift and review...

 
 
Why brands aren’t to blame for the ‘JD Sports Riot’
Nicola Clark
 

Last week while I was pondering the art of producing organic wine in Provence my twitter stream quickly filled...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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