Marketing Daily - Google buys Motorola mobile brand in shock $12.5bn deal; plus Vodafone, Air Asia, Walkers and Lucozade

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View in web browser View text-only version   Breaking news from Marketing August 2011   Latest News   Google buys Motorola mobile brand for $12.5bn Daniel Farey-Jones, 15 August 2011   Google has agreed to buy mobile phone business Motorola Mobility for $12.5bn...     Walkers denies ditching Lineker Loulla-Mae Eleftheriou-Smith, 15 August 2011   Walkers has denied ditching brand ambassador Gary Lineker from its future campaigns,...     Fernandes set to sign QPR deal this week John Reynolds , 15 August 2011   Air Asia owner Tony Fernandes is expected to tie up a deal...     Vodafone brings F1 team back to UK John Reynolds, 15 August 2011   Vodafone is moving its sponsorship unit, which manages its sponsorship of the...     Bonusprint returns to TV after 25-year hiatus Daniel Farey-Jones, 15 August 2011   Bonusprint photo printing is attempting to boost brand awareness by focusing on...       Also in the News   Lucozade uses unsigned band in third music ad Loulla-Mae Eleftheriou-Smith, 15 August 2011   Magners rolls out 'save the bees' app Sarah Shearman, 15 August 2011   Macmillan Cancer Support continues TV push Sara Kimberley, 15 August 2011       Blogs     Why they looted for brands, not food. CHRIS BARRACLOUGH   The riots are the inevitable result of a society that puts material possession above moral values. If we create...     Blackberry’s dilemma and technology’s dark side Noelle McElhatton   'Events, dear boy, events' – a quote attributed to Prime Minister Harold Macmillan in the late 50s when he...     Arsenal, Manchester United, Wimbledon AFC: three things your marketers need to think about as the football season starts Noelle McElhatton   It seems a glamorous job and someone's got to do it, but the concerns of football club marketers have,...     Push, engagement and metrics Alan Mitchell   Sensible article by McKinsey on customer engagement "Over the past two years, that evolution [the difficulty of "influencing customers...     Why Thomas Cook needs a holiday CHRIS BARRACLOUGH   It’s one of the longest established brands in the UK. It has a unique marketing proposition that has entered the...             Whitepapers     Senior Account Manager/Publisher -Magazines, Result Customer Communications £40-45K + bens, London Web Solutions Architect, GIM Recruitment £80k, Chiswick Group Account Director, London, Dynamic New Alliances Up to £75K, Central London Head of Propositions - Asia Pacific, Badenoch & Clark £70000 - £80000 per annum + bonus + excellent benefits package, Brighton Senior Marketing Manager, Fabric £45k + £9k, Marketing Analyst, Jarlett de Grouchy £21000 - £24000 per annum, City of London Business Development Manager, Adam Recruitment £30000 - £45000 per annum + Bonus, Manchester Account Manager - Advertising, Spectrum £30k - £32k, London -Soho Affiliate Manager, Coral Interactive Competitive, Affiliate Marketing Executive, Coral Interactive Competitive,     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2011 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ►  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ►  July (132) ►  June (128) ►  May (143) ►  April (122) ►  March (142) ►  February (143) ►  January (141) ▼  2011 (1811) ►  December (101) ►  November (169) ►  October (160) ►  September (158) ▼  August (154) Media PM - 30 under 30 event, My Media Week: Lawso... 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