Thursday 18 August 2011

Marketing Daily - iPhone apps vs HTML5: what's best for your brand? Plus Stella Artois, Barbie, Smirnoff, and Jamie Oliver

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Breaking news from Marketing
 
Breaking news from Marketing August 2011
 
Latest News
 
iPhone apps vs HTML5: what's best for your brand?
Sarah Shearman,
18 August 2011
 

Amazon's decision to create a mobile website with HTML5 to bypass Apple's...

More than 15bn apps have been downloaded from Apple's App Store
 
 
From the Ghetto To Google: Social CSR
Suzy Bashford,
18 August 2011
 

Google has looked to some unlikely sources to help the organisation's social...

From the Ghetto To Google: Social CSR
 
 
Stella Artois' James Watson insists the brand has shaken off negative associations
Gemma Charles,
18 August 2011
 

Is Stella Artois perceived as the drink of booze Britain, or a...

James Watson, European marketing director, Stella Artois
 
 
Smirnoff unveils Madonna as face of its 2011 Nightlife Exchange activity
Gemma Charles,
18 August 2011
 

Smirnoff has signed up Madonna to front the latest phase of its...

Smirnoff: vodka brand teams up with Madonna for its Nightlife Exchange Project
 
 
Barbie hits the red carpet in first UK TV campaign
Staff,
18 August 2011
 

Mattel has unveiled its first UK-specific brand campaign for Barbie, in which...

Barbie: launches first UK brand TV ad campaign
 
 
Young's ties up with Jamie Oliver
John Reynolds,
18 August 2011
 

Young's, the seafood specialist, is teaming up with celebrity chef Jamie Oliver...

Jamie Oliver: to launch his first frozen seafood range with Young's
 
 
Adwatch (Aug 17) - Top 20 recall: Weetabix stays family friendly
Rob Fletcher, Creative partner, Isobel,
18 August 2011
 

Latest ad maintains family-friendly cereal brand's track record for appealing to all...

Weetabix maintains family-frendliness
 
 
 
Also in the News
 
TalkTalk takes £3m hit for customer billing mistakes
Loulla-Mae Eleftheriou-Smith,
18 August 2011
 
Dave trademark dispute takes new twist as branding agency climbs down
Maisie McCabe,
18 August 2011
 
PepsiCo in overhaul of Planet Lunch kids offering
Oliver Luft,
18 August 2011
 
Atkins diet takes on Weight Watchers with brand relaunch
Loulla-Mae Eleftheriou-Smith,
18 August 2011
 
 
 
Blogs
 
 
Advertising and trust
Alan Mitchell
 

I have just started reading Persuasive Advertising by J Scott Armstrong - an academic's attempt to collate, sift and review...

 
 
Why brands aren’t to blame for the ‘JD Sports Riot’
Nicola Clark
 

Last week while I was pondering the art of producing organic wine in Provence my twitter stream quickly filled...

 
 
Why jeans and politics don’t mix
CHRIS BARRACLOUGH
 

Last week Levi’s pulled their global “Go Forth” film from the UK, as it showed protesters confronting police, just as...

 
 
Google rescues Motorola; challenges multiple rivals
Andrew McCormick
 

In 2004, Motorola launched the Razr handset, which swiftly sold 110m units and became the biggest selling handset in...

 
 
Why they looted for brands, not food.
CHRIS BARRACLOUGH
 

The riots are the inevitable result of a society that puts material possession above moral values. If we create...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Senior Account Manager/Publisher -Magazines, Result Customer Communications £40-45K + bens, London

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Head of Propositions - Asia Pacific, Badenoch & Clark £70000 - £80000 per annum + bonus + excellent benefits package, Brighton

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Digital Media Planner / Buyer - Display Team, Major Players £24000 - £28000 per annum + benefits, City of London

"Project Manager - Branding", Peas £35k - £45k, central london

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