Thursday, 18 August 2011

Digital AM - M&S, Yahoo, Publicis Chemistry, Tangent One, Ghetto to Google, Branded apps, Appointment to view, plus The Wall > re-defining social for business

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Latest news
M&S appoints SapientNitro to boost web sales
M&S appoints SapientNitro to boost web sales
by Sara Kimberley
18 August 2011, 08:00AM
Marks & Spencer has appointed SapientNitro to oversee a complete revamp of its online presence, a move designed to generate e-commerce revenues of £1 billion.
Myleene Klass to present Yahoo! web show
Myleene Klass to present Yahoo! web show
by Sarah Shearman
18 August 2011, 11:10AM
Yahoo! is launching an online series hosted by Myleene Klass as part of its strategy to create original content online.
Publicis Chemistry lands Gü UK digital account
Publicis Chemistry lands Gü UK digital account
by Sara Kimberley
18 August 2011, 10:00AM
Gü Puds, the brand owned by Noble Desserts Holdings, has handed its UK digital account to Publicis Chemistry.
Tangent One and Snowball in agency merger
Tangent One and Snowball in agency merger
by Daniel Farey-Jones
18 August 2011, 10:31AM
Digital creative agency Tangent One and customer insight agency Snowball have merged as Tangent Snowball, with Snowball founder Damian Bentley taking the reins as managing director.
From the Ghetto To Google: Social CSR
From the Ghetto To Google: Social CSR
by Suzy Bashford
18 August 2011, 09:00AM
Google has looked to some unlikely sources to help the organisation's social conscience and other brands could follow in the search company's footsteps, writes Suzy Bashford.
Should brands be investing in apps?
Should brands be investing in apps?
by Katherine Levy
18 August 2011, 08:00AM
Branded apps can work well for clients, but just make sure they're useful, Katherine Levy writes.
Appointment to view: The University of Lincoln goes viral
Appointment to view: The University of Lincoln goes viral
by Sarah Johnson
18 August 2011, 09:11AM
With students everywhere receiving their A-Level results and considering university choices, the University of Lincoln has managed to go viral with some unofficial tongue-in-cheek ads. Watch the zombies in action, along with some official promotions ...
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Google and Facebook attempt to re-define social media for business
Tristan Rogers
18 August 2011, 12:08AM
Brands must counteract 'social media fatigue'
Paul Fifield
17 August 2011, 12:08AM
Best Buy asks HP to take back 200,000 TouchPad's
@gordonmacmillan
17 August 2011, 12:08AM
The guide to measuring the results of your social media strategy [infographic]
Polly Becker
17 August 2011, 12:08AM
Would be Facebook rioters are given tough four year jail sentences - harsh?
@gordonmacmillan
17 August 2011, 12:08AM
Waitrose website furore - a recipe for disaster?
Mathias Duda
17 August 2011, 12:08AM
Twitter tattoos: Would you get inked for a worthy cause?
Sue Keogh
16 August 2011, 12:08AM
Start-up plans to turn LinkedIn CVs into infographics
Jennifer Whitehead
16 August 2011, 12:08AM
Obama checks-in as the White House joins Foursquare
@gordonmacmillan
16 August 2011, 12:08AM
Twitter for Good - changing the world one tweet at a time
@gordonmacmillan
16 August 2011, 12:08AM
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