Monday 22 August 2011

Media AM - X factor peaks at 12 million, Tess Alps and Google, TV and internet research

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Media AM Bulletin
 
 
 
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The X Factor: contestant Frankie auditions for the ITV1 programme
Launch of ITV's 'X Factor' peaks at 12 million
Maisie McCabe, 22 August 2011

The return of 'The X Factor' on ITV1 delivered a peak audience...

  
TV: report reveals viewing TV while browsing the internet is on the increase
More people consuming TV and internet together, research claims
Daniel Farey-Jones, 22 August 2011

More people are getting into the habit of watching television while browsing...

  
Tess Alps: chief executive of Thinkbox
Tess Alps asks Google's Schmidt to do two things for TV industry
Staff, 22 August 2011

In an open letter to Google chairman Eric Schmidt, the chief executive...

  
The new X Factor judges line-up
Appointment to view: the X Factor advertisers
Sarah Johnson, 22 August 2011

Kellogg's, Moneysupermarket.com and Volkswagen were among advertisers shelling out for one of...

  
*   Also in the News
*
Out and About 19 August
Jeremy King, 19 August 2011
Media Bitch's diary 19 August
Media Bitch, 19 August 2011
VW Commercial appoints The Red Brick Road to social media account
Sara Kimberley, 19 August 2011
Spotify hires ex-Zynga exec to drive US ad sales
Sarah Shearman, 19 August 2011
M&S targets 16-34 crowd with X Factor tie up
Daniel Farey-Jones, 19 August 2011
Bauer Media to add geo-targeting to radio apps
Maisie McCabe, 19 August 2011
 
 
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