Latest news | | | | | | Dentsu-owned digital advertising technology company IgnitionOne has acquired display ad exchange AdJug for an undisclosed sum. | | | | | | | Tesco Direct will relaunch early next year in a multimillion-pound initiative to personalise shoppers' experience through behavioural targeting. | | | | | | | Mobile specialists believe Google's surprise purchase of Motorola Mobility for £7.7bn could "change the battlefield of mobile", as the search company escalates its competition with Apple by moving into hardware. | | | | | | | L'Oreal is switching away from its celebrity-led marketing strategy with its first digital-led campaign, to showcase its Men Expert range. | | | | | | | Future Publishing has partnered with video search engine Blinkx in a bid to boost its digital advertising revenue. | | | | | | | Aegis has acquired Austria-based digital creative agency Pjure for an undisclosed sum, to add to its Isobar network. | | | | | | | Samsung has appointed former Vodafone marketer Andrew Garrihy as its marketing director for the UK and Ireland. | | | | | | Latest jobs | | | | | | | |
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