Tuesday, 16 August 2011

Digital AM - Dentsu/AdJug, Tesco, Google, L'Oreal, Future, Isobar, Samsung, plus The Wall > Your career redrawn

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Dentsu acquires AdJug ad exchange
Dentsu acquires AdJug ad exchange
by Sara Kimberley
16 August 2011, 09:05AM
Dentsu-owned digital advertising technology company IgnitionOne has acquired display ad exchange AdJug for an undisclosed sum.
Tesco revamps Direct to create 'Amazon-style' offering
Tesco revamps Direct to create 'Amazon-style' offering
by Rachel Barnes
16 August 2011, 08:30AM
Tesco Direct will relaunch early next year in a multimillion-pound initiative to personalise shoppers' experience through behavioural targeting.
Google's Motorola buy shifts mobile battlefield, says industry
Google's Motorola buy shifts mobile battlefield, says industry
by Sarah Shearman
16 August 2011, 12:10PM
Mobile specialists believe Google's surprise purchase of Motorola Mobility for £7.7bn could "change the battlefield of mobile", as the search company escalates its competition with Apple by moving into hardware.
L'Oreal shifts away from celebrities for digital Men Expert push
L'Oreal shifts away from celebrities for digital Men Expert push
by Loulla-Mae Eleftheriou-Smith
16 August 2011, 08:30AM
L'Oreal is switching away from its celebrity-led marketing strategy with its first digital-led campaign, to showcase its Men Expert range.
Future in revenue-share partnership with Blinkx
Future in revenue-share partnership with Blinkx
by Sophie Maden
16 August 2011, 10:56AM
Future Publishing has partnered with video search engine Blinkx in a bid to boost its digital advertising revenue.
Aegis expands Isobar with Austrian acquisition
Aegis expands Isobar with Austrian acquisition
by Sophie Maden
16 August 2011, 10:21AM
Aegis has acquired Austria-based digital creative agency Pjure for an undisclosed sum, to add to its Isobar network.
Samsung names Andrew Garrihy as UK marketing director
Samsung names Andrew Garrihy as UK marketing director
by Sarah Shearman
16 August 2011, 08:30AM
Samsung has appointed former Vodafone marketer Andrew Garrihy as its marketing director for the UK and Ireland.
Adland

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Start-up plans to turn LinkedIn CVs into infographics
Jennifer Whitehead
16 August 2011, 12:08AM
Obama checks-in as the White House joins Foursquare
@gordonmacmillan
16 August 2011, 12:08AM
Twitter for Good - changing the world one tweet at a time
@gordonmacmillan
16 August 2011, 12:08AM
When the 'new' can be the 'old' with a technology-fuelled spin
Jeremy Garner
15 August 2011, 12:08AM
Biggest social media users spend less and are less engaged, says research
Jennifer Whitehead
15 August 2011, 12:08AM
All the latest Twitter stats [infographic]
Polly Becker
15 August 2011, 12:08AM
How McDonald's leveraged social media for new product
Racheal Lee
15 August 2011, 12:08AM
Are brands taking over Facebook?
Adam Field
15 August 2011, 12:08AM
Google releases its latest development in social search
Robert Weatherhead
14 August 2011, 12:08AM
The mobile future of social media
Future Foundation
12 August 2011, 12:08AM
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