Breaking news from Brand Republic - Cadbury, Birds Eye, Alex Melvin, Samsung, Cheestrings

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Cadbury unveils augmented reality Spot V Stripes game by Sarah Shearman 17 August 2011, 08:00AM Kraft is using augmented reality technology, which sends users to a digital game when a Cadbury chocolate bar is photographed by a smartphone . Birds Eye frozen veg ad banned by ASA by John Reynolds 17 August 2011, 08:59AM Birds Eye has been banned from running a press and poster ad for its frozen vegetables by the advertising watchdog, which ruled the product's health claim was unsustainable. Tributes pour in for 180 Amsterdam's Alex Melvin by Sara Kimberley 17 August 2011, 08:51AM Tributes have been paid to 180 Amsterdam co-founder and chairman Alex Melvin, who passed away at his home on Friday. Samsung cleared to sell tablet again in temporary victory over Apple by Sophie Maden 17 August 2011, 09:49AM A German court injunction obtained by Apple banning Samsung from selling and marketing its Galaxy Tab 10.1 in Europe has been suspended, while the court clarifies whether the ruling was fair. Cheestrings to push health credentials by Loulla-Mae Eleftheriou-Smith 17 August 2011, 09:23AM Cheestrings, the Kerry Foods-owned cheese snack brand, is launching a £1.5m campaign to target mothers and highlight the brand's calcium content. Google hires Culture Group for PR drive to get more UK businesses online by Sara Luker 17 August 2011, 08:07AM Google has taken on an agency to spearhead a major PR drive targeting UK businesses. Easterbrook quits McDonald's for Pizza Express by Loulla-Mae Eleftheriou-Smith 17 August 2011, 09:56AM Steve Easterbrook, president of McDonald's in Europe, has quit the company to become chief executive of Pizza Express. Channel 4 to call in agency crises support following News International hacking scandal by Alec Mattinson 17 August 2011, 08:19AM Channel 4 is understood to be in talks with a number of agencies to ensure its comms function is fully able to deal with any corporate crises the broadcaster may face. Appointment to view: Making of Lucozade 'yes' by Grey London by Sarah Johnson 17 August 2011, 09:05AM Here's a look at the shooting of Lucozade's new ad by Grey, which features a band playing Feeder's 2011 hit 'Buck Rogers' while zooming down a hill in Brighton on skateboards and bikes. Adland Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped. View the map and submit your agency Intelligence Do brands really still need media agencies? by Craig Smith 12 August 2011, 12:00AM Marketers are united on the value of earned media, which has led to a theory that traditional media agencies will die out, writes Craig Smith Brand Health Check: Everything Everywhere by Rachel Barnes 12 August 2011, 11:00AM The latest results show the jury is out on the success of the telecoms venture. Premier League marketers give their outlook on the coming season by Alex Brownsell and Gemma Charles 12 August 2011, 12:00AM The Premier League season kicks off on Saturday, but marketing England's top clubs is now very much a global game. By Alex Brownsell and Gemma Charles. The rise of the daily deal phenomenon by Ralph Risk 10 August 2011, 08:00AM Half of deal site purchasers admit to buying something they previously had no intention of buying, writes Ralph Risk, European marketing director, Lightspeed Research. Think BR Think BR: Doom and gloom before the boom We've been there before, so why should we be surprised if we take another economic bath, asks Bob Willott Also in the news Rainey Kelly Campbell Roalfe/Y&R lands £47m Vodafone ad task by Ian Darby, 16 August 2011, 11:45AM Microsoft marketing exec leaves for online poker company by John Reynolds, 16 August 2011, 03:35PM Natural Confectionery Company breaks comic ads by Loulla-Mae Eleftheriou-Smith, 16 August 2011, 11:55AM Media Week Awards' shortlists announced for Sales Team of the Year and Agency of the Year by Jeremy King, 16 August 2011, 01:55PM Channel 4 gets to work on Seven Dwarves push by Maisie McCabe, 16 August 2011, 11:00AM From the blogs Facebook riots are given tough four year jail sentences - ridiculously harsh @gordonmacmillan 17 August 2011, 12:08AM Public relations 'rules of engagement' have totally changed Ardi Kolah 17 August 2011, 12:08AM Waitrose website furore - a recipe for disaster? Mathias Duda 17 August 2011, 12:08AM The battle of the surfing brands in Bali Chris J Reed 17 August 2011, 12:08AM Time for Dentsu to spell out its digital strategy more clearly Bob Willott 16 August 2011, 12:08AM Latest jobs Senior Account Manager Recruiter Major Players Salary £36000 - £40000 per annum Location City of London Account Director - digital focus but working across all mediums Recruiter Firehorse Salary c£42-£50k dep on exp Location Global Marketing Manager Recruiter Tarsh Lazare Marketing Recruitment Salary £60-70,000 + car + bonus Location London Facebook Account Manager. 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