Marketing Daily - EasyJet to build brand with £50m campaign; plus National Trust, Google TV, O2, and Dairy Box

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing August 2011   Latest News   EasyJet to build brand with £50m pan-European campaign Loulla-Mae Eleftheriou-Smith, 26 August 2011   EasyJet, the low-cost airline that has traditionally focused on price-led marketing, is...     Male grooming: time to bust the stereotypes? Alex Brownsell and Nicola Clark, 26 August 2011   As men become more accepting of grooming products, marketers are thinking beyond...     National Trust aims to reconnect with urban youth Loulla-Mae Eleftheriou-Smith, 26 August 2011   The National Trust is planning a new campaign to engage consumers with...     Google TV to arrive in UK within six months Daniel Farey-Jones, 26 August 2011   Google is to launch Google TV in the UK within the next...     The doorstep challenge: why some brands are ditching door-to-door, yet others are embracing the opportunity Oliver Luft, 26 August 2011   As British Gas drops door-to-door sales, brands are examining their strategies.     O2 dismisses claims it is moving out of football John Reynolds, 26 August 2011   O2 has labelled as false reports that it is ditching its multimillion...     Dairy Box eyes the ladies Rachel Barnes, 26 August 2011   Dairy Box, the Nestle-owned chocolate box brand, is turning its back on...     Samsung signs as headline sponsor of Cancer Research swim Loulla-Mae Eleftheriou-Smith, 26 August 2011   Samsung, the electronics giant, has signed up as the headline sponsor of...     Molson Coors revamps Worthington's and Caffrey's ale brands Alex Brownsell, 26 August 2011   Molson Coors has unveiled new brand identities for its Worthington's and Caffrey's...     Arla moves into Indian dairy food John Reynolds, 26 August 2011   Arla Foods, the maker of Anchor butter, is moving into Indian dairy...       Also in the News   Chevrolet rejigs UK marketing unit John Reynolds, 26 August 2011       Blogs     Fear not! BlackBerry, Facebook and Twitter WILL be available for use during the next riot Gemma Charles   So David Cameron’s threat to close down social networks during times of widespread public disorder was an empty one;...     It all looked so good for Microsoft UK. So why are key people leaving and what next for the internet giant? Andrew McCormick   Two years ago we interviewed the biggest players at Microsoft UK . It was an exciting time at the...     Why are so many clients failing with ROI? CHRIS BARRACLOUGH   I’ve just spent the weekend with the UK’s top fundraiser. A lovely bloke who made his name by introducing revolutionary...     The Invisible Market Alan Mitchell   Could it be that the very way marketers think about marketing blinds them to certain market opportunities (and threats)? ...     Patek Philippe teaches Abercrombie & Fitch a lesson in consistent brand positioning Noelle McElhatton   The Abercrombie & Fitch/Jersey Shore imbroglio does raise an interesting question for all brand-owners. How do you control...             Whitepapers     Online Marketing Manager, Jarlett de Grouchy £35000 - £40000 per annum + Benefits, East Midlands Marketing Executive, Ultima Media £24-26k, Chiswick, London New Business and Marketing Manager, London, Dynamic New Alliances Up to £40K, Central London Online Marketing Manager, Fabric £40-45k, NW London Marketing & Communications Analyst, Badenoch & Clark £150 - £200 per day, City of London Customer Service Manager, Inspired Thinking Group Up to £30K - Plus bonus OTA £ 40k, Kent Senior Account Director, Source £60000 - £65000 per annum, London Top 10 consumer and fmcg branding agency need a like-minded Account Director, £50-60k, Gabriele Skelton £50-60k, Central London Senior Graphic Designer - Freelance, Hudson £12 - £20 per hour, West Midlands Project Manager:: Events & In-store recruitment, Dylan £24000.00 - £28000.00 per annum, London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2011 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ►  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ►  July (132) ►  June (128) ►  May (143) ►  April (122) ►  March (142) ►  February (143) ►  January (141) ▼  2011 (1811) ►  December (101) ►  November (169) ►  October (160) ►  September (158) ▼  August (154) Media PM - 30 under 30 event, My Media Week: Lawso... Campaign Daily Fix - Tesco, Havas, Unilever, Canne... Marketing Daily - Weetabix appoints Kimberly-Clark... Digital AM - FT, Tesco, RadioPlayer, Feel Good/Kic... Media AM - Media Week Awards full shortlist reveal... Breaking news from Brand Republic - Havas, Radiopl... Media PM - MTV, Google, E!, TalkSport, Eyewonder Campaign Daily Fix - Lowe Worldwide, EA Sports, Ed... Marketing Daily - Universal Music appoints global ... Digital AM - Facebook, BA, Branding online, Google... Marketing jobs from - The O2, TripAdvisor, PFJ, Pu... Media AM - Edinburgh TV Festival special, UTV, Nat... Breaking news from Brand Republic - Matthew Bull, ... Media PM - Media Bitch, Out and About, Media Agend... Marketing Daily - EasyJet to build brand with £50m... Global Bulletin from Brand Republic - GM, Apple, B... Campaign Daily Fix - Aegis, easyJet, Citroen, Ched... Digital AM - Google TV, Virgin, Gov't/social, NatW... Media AM - TFL denies CBS can leave contract, Goog... Breaking news from Brand Republic - EasyJet, Molso... Media PM - CBS to terminate £1bn tube contract, ST... Marketing Daily - Apple's history of marketing; pl... DM Bulletin from Brand Republic - Wunderman UK, Ch... Campaign Daily Fix - Virgin Media, European Commis... Digital AM - AnalogFolk, RIM, Cupola Lab, Esure, A... Media AM - Aegis pre-tax profits up, Carat downgra... Breaking news from Brand Republic - European Commi... Media PM - Sorrell on COI, IPC/Hearst, Midweek Spo... Campaign Daily Fix - WPP results, Sir Martin Sorre... Marketing Daily - Innocent hints at 100% sale to C... Digital AM - LivingSocial, Facebook, Unilever, Thr... Media AM - WPP, Channel 4, General Motors, My Medi... Breaking news from Brand Republic - WPP, General M... Media PM - Trinity Mirror, DCM, JWT and Mediacom, ... Campaign Daily Fix - Chime Communications, US Tour... Marketing Daily - British Airways aims to boost 'p... Digital AM - Primark, Barclaycard, Microsoft, Top ... Media AM - Harrods, Kerry Katona and Big Brother, ... Breaking news from Brand Republic - BA, Primark, B... Media PM - Regaine and Yahoo, Tesco, BMW, Caffe Ne... Campaign Daily Fix - TalkTalk, Ken Livingstone, BM... Marketing Daily - Bernard Matthews axes its Marco ... Digital AM - William Hill, TV/Internet, Yahoo, Roc... Media AM - X factor peaks at 12 million, Tess Alps... Marketing jobs from - Argos, Brand Recruitment, IT... Breaking news from Brand Republic - The X Factor, ... Media PM - Out and About, Media Bitch, Spotify, X ... Marketing Daily - Why the kids are OK with airbrus... Campaign Daily Fix - BMi, Big Brother deal, VW Com... Media AM - Celebrity Big Brother, Sky, magazine ABCS Global Bulletin from Brand Republic - Jamaica Tour... Digital AM - Red Brick Road, BA, Burberry, John Le... Breaking news from Brand Republic - Celebrity Big ... Media PM - MAGAZINE ABC SPECIAL DM Bulletin - E.ON, Rolls Royce, Tangent Snowball,... Media AM - ABC, Hello, Bupa, MediaCom, Arena, BB, ... Marketing Daily - iPhone apps vs HTML5: what's bes... Campaign Daily Fix - Burger King, PlayStation, Bup... Digital AM - M&S, Yahoo, Publicis Chemistry, Tange... Breaking news from Brand Republic - Burger King, B... Media PM - MTV's new head of international sales, ... Campaign Daily Fix - Alex Melvin, Optical Express,... Marketing Daily - Facebook to stream its first liv... Media AM - Clear Channel, My Media Week, Agency ab... Digital AM - Cadbury, Samsung, Specific Media, Bay... Breaking news from Brand Republic - Cadbury, Birds... Media PM - Media Week Awards shortlist, Midweek Sp... Campaign Daily Fix - Vodafone, Channel 4, Dentsu, ... Marketing Daily - Tesco revamps Direct to create '... Digital AM - Dentsu/AdJug, Tesco, Google, L'Oreal,... Media AM - BBC Worldwide in £121m mags deal, X Fac... Breaking news from Brand Republic - Tesco Direct, ... Media PM - MediaCo, Cartoon Network, Nuts, Trinity... Marketing Daily - Google buys Motorola mobile bran... Campaign Daily Fix - TV viewing, Betfair, Omega Ph... Digital AM - Buddy Nedia, Time Out, Magners, plus ... Marketing jobs from - Argos, ITV, ATP Tour... Media AM - TV viewing, Time Out, UKTV, CBS Outdoor... Breaking news from Brand Republic - TV viewing fig... Media PM - Newspaper ABCs, Out and About, Do brand... Campaign Daily - Twitter, Betfair, Dr Martens Marketing Daily - Premier League marketers on pres... Global Bulletin from Brand Republic - Revlon, Talk... Media AM - Trinity Mirror results, Media Bitch's D... Digital AM - Google goes gaming, Android, Cameron ... website idea Breaking news from Brand Republic - Trinity Mirror... Digital PM - BlackBerry, Break Media/Google+, Visi... Media PM - Product placement, GMG Radio, PBS/Sky, ... Campaign Daily Fix - Campaign Arrows, Product plac... Marketing Daily - BlackBerry's reputation takes a ... Digital AM - BA, Amazon, BR app chart, plus The Wa... Media AM - News Corp profits up, Big Brother, Wall... Breaking news from Brand Republic - News Corp, Rev... Media PM - Sharps Bedrooms, Virgin Media, GMG Radi... Digital PM - Guinness World Records, Apple/Samsung... Marketing Daily - Brands respond to the riots acro... Campaign Daily Fix - Virgin Media, Zazzle, P&G, Fa... Digital AM - Ebay/Gumtree, Facebook, Jic-in-a-box,... Media AM - News International plans commercial red... ►  July (159) ►  June (166) ►  May (147) ►  April (132) ►  March (174) ►  February (150) ►  January (141) ►  2010 (1415) ►  December (107) ►  November (166) ►  October (161) ►  September (163) ►  August (156) ►  July (162) ►  June (148) ►  May (136) ►  April (140) ►  March (76) About Me marketing your business online View my complete profile