Friday, 19 August 2011

Marketing Daily - Why the kids are OK with airbrushing in ads; plus New Look, Apple, Burberry, and Air Asia

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Breaking news from Marketing
 
Breaking news from Marketing August 2011
 
Latest News
 
Airbrushing: the kids are ok with image manipulation
Oliver Luft,
19 August 2011
 

A study by think tank Credos casts fresh light on women's perception...

Airbrushing: Credos is using stages of airbrushed images to gauge consumers' perceptions
 
 
New Look loses second marketing director in three months
Loulla-Mae Eleftheriou-Smith,
19 August 2011
 

New Look's group marketing director Joe Irons has left the company to...

New Look: Joe Irons steps down to join Monsoon Accessorize
 
 
Portman Group sets out alcohol labelling plan
Gemma Charles,
19 August 2011
 

The Portman Group is stepping up its push to ensure the alcohol...

Alcohol labels: Portman Group urges drinks industry to reaffirm responsible labelling commitment
 
 
World's favourite airline meets world's favourite tablet
Loulla-Mae Eleftheriou-Smith,
19 August 2011
 

Apple's all-conquering iPad has won over bosses at British Airways, who are...

Apple iPad: standard issue for BA cabin crew
 
 
VisitBritain puts riots behind it and resumes 'You're Invited' campaign
Loulla-Mae Eleftheriou-Smith,
19 August 2011
 

VisitBritain, the national tourism board, has resumed its digital marketing activity with...

Scenes like this prompted VisitBritain to suspend its ads
 
 
MAGAZINE ABCs: Brands continue to invest in print despite Sky retreat
Arif Durrani,
19 August 2011
 

Customer publishing, once dismissed as vanity publishing, accounted for six of the...

Brands continue to invest in magazines despite Sky retreat
 
 
Brand Health Check: Marks & Spencer
Rachel Barnes,
18 August 2011
 

Perceptions that the retailer's fashion is dated cast doubt on its ad...

Marks & Spencer: word cloud
 
 
 
Also in the News
 
Fernandes to use Air Asia as fallback shirt sponsor
John Reynolds,
19 August 2011
 
John Lewis gets brand awareness boost in mobile ad trial
Sarah Shearman,
19 August 2011
 
Burberry rolls out Facebook sampling drive
Sarah Shearman,
19 August 2011
 
 
 
Blogs
 
 
Advertising and trust
Alan Mitchell
 

I have just started reading Persuasive Advertising by J Scott Armstrong - an academic's attempt to collate, sift and review...

 
 
Why brands aren’t to blame for the ‘JD Sports Riot’
Nicola Clark
 

Last week while I was pondering the art of producing organic wine in Provence my twitter stream quickly filled...

 
 
Why jeans and politics don’t mix
CHRIS BARRACLOUGH
 

Last week Levi’s pulled their global “Go Forth” film from the UK, as it showed protesters confronting police, just as...

 
 
Google rescues Motorola; challenges multiple rivals
Andrew McCormick
 

In 2004, Motorola launched the Razr handset, which swiftly sold 110m units and became the biggest selling handset in...

 
 
Why they looted for brands, not food.
CHRIS BARRACLOUGH
 

The riots are the inevitable result of a society that puts material possession above moral values. If we create...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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