Latest news | | | | | | Havas, parent company to Euro RSCG, MPG and Arena Media, has reported an 8% year-on-year lift in net income to €53m (£47m), helped by a string of new business wins, including Arena Media scooping the Eurostar account. | | | | | | | UK Radioplayer, the joint industry online player, has launched its service on Facebook for users who want to listen to the radio and recommend stations while interacting with friends online. | | | | | | | Bauer Media is preparing to launch another version of its men's magazine Gaz7etta in September, stapled into the pages of a bumper issue of its women's weekly Grazia. | | | | | | | The valuation of many of the world's biggest brands, including Microsoft, HSBC and Santander, has tumbled as a result of recent economic events, according to a report by brand valuation specialists Brand Finance. | | | | | | | Marks & Spencer has signed Hollywood actor Ryan Reynolds and Burberry model Rosie Huntington-Whitely as the faces of its autumn clothing campaign out this Thursday (1 September). | | | | | | | Tesco is embarking on a social media drive to build a community around its online and in-store books offering. | | | | | | | Paddy Power has poached Christian Woolfenden, Bacardi's current global brand director, as its new marketing director for the UK and Ireland. | | | | | | | Feel Good Drinks, the soft drinks brand, has partnered with shoe brand Kickers to launch a digital promotion for its kids' range. | | | | | | | Deutsche Telekom's decision to tie-up with EMI, Saatchi & Saatchi and singer Katy Perry paid off when the resulting music video won the 'Video of the Year' award at the MTV Video Music Awards. | | | |
Working the new creative model | Intelligence | | | | | | With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits, writes James Torr, director at Ipsos MORI. | | | | | | | Female reality TV fans are twice as likely as the average woman aged 15-34 to be influenced by celebrities in their purchase decisions, writes Ashley Underwood, senior strategy executive at Kantar Media. | | | | | | | As men become more accepting of grooming products, marketers are thinking beyond sporty endorsements. | | | | | | | As British Gas drops door-to-door sales, brands are examining their strategies. | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | Marketing Manager UK | Recruiter Major Players | Salary £40000 - £50000 per annum | Location City of London | | | | | | | |
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