Wednesday 31 August 2011

Breaking news from Brand Republic - Havas, Radioplayer, Gaz7etta, global brand values, M&S

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Latest news
Havas profit rises 8% to £47m
Havas profit rises 8% to £47m
by John Reynolds
31 August 2011, 09:09AM
Havas, parent company to Euro RSCG, MPG and Arena Media, has reported an 8% year-on-year lift in net income to €53m (£47m), helped by a string of new business wins, including Arena Media scooping the Eurostar account.
UK Radioplayer launches on Facebook
UK Radioplayer launches on Facebook
by Maisie McCabe
31 August 2011, 07:30AM
UK Radioplayer, the joint industry online player, has launched its service on Facebook for users who want to listen to the radio and recommend stations while interacting with friends online.
Bauer to resurrect men's Gaz7etta in September's Grazia
Bauer to resurrect men's Gaz7etta in September's Grazia
by Arif Durrani
31 August 2011, 09:30AM
Bauer Media is preparing to launch another version of its men's magazine Gaz7etta in September, stapled into the pages of a bumper issue of its women's weekly Grazia.
Sovereign debt crisis lowers global brand values, report claims
Sovereign debt crisis lowers global brand values, report claims
by Alex Brownsell
31 August 2011, 08:46AM
The valuation of many of the world's biggest brands, including Microsoft, HSBC and Santander, has tumbled as a result of recent economic events, according to a report by brand valuation specialists Brand Finance.
M&S picks Hollywood stars for autumn campaign
M&S picks Hollywood stars for autumn campaign
by Rachel Barnes
30 August 2011, 02:45PM
Marks & Spencer has signed Hollywood actor Ryan Reynolds and Burberry model Rosie Huntington-Whitely as the faces of its autumn clothing campaign out this Thursday (1 September).
Tesco to build online community around books offering
Tesco to build online community around books offering
by Sarah Shearman
31 August 2011, 09:40AM
Tesco is embarking on a social media drive to build a community around its online and in-store books offering.
Paddy Power hires Bacardi marketer
Paddy Power hires Bacardi marketer
by Loulla-Mae Eleftheriou-Smith
31 August 2011, 09:50AM
Paddy Power has poached Christian Woolfenden, Bacardi's current global brand director, as its new marketing director for the UK and Ireland.
Feel Good Drinks and Kickers partner for back-to-school promotion
Feel Good Drinks and Kickers partner for back-to-school promotion
by Loulla-Mae Eleftheriou-Smith
31 August 2011, 09:23AM
Feel Good Drinks, the soft drinks brand, has partnered with shoe brand Kickers to launch a digital promotion for its kids' range.
Appointment to view: Deutsche Telekom celebrates Katy Perry MTV win
Appointment to view: Deutsche Telekom celebrates Katy Perry MTV win
by Sarah Johnson
31 August 2011, 09:06AM
Deutsche Telekom's decision to tie-up with EMI, Saatchi & Saatchi and singer Katy Perry paid off when the resulting music video won the 'Video of the Year' award at the MTV Video Music Awards.
Think BR

Think BR: Brand Cameron - a defining moment

David Cameron must find an idea to anchor his political brand, or he is lost, writes Gareth Ellis, planning director at Saatchi & Saatchi.



Working the new creative model

Intelligence
How the business elite use digital
How the business elite use digital
by James Torr
30 August 2011, 08:00AM
With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits, writes James Torr, director at Ipsos MORI.
Britain's reality TV addicts
Britain's reality TV addicts
by Ashley Underwood
25 August 2011, 08:00AM
Female reality TV fans are twice as likely as the average woman aged 15-34 to be influenced by celebrities in their purchase decisions, writes Ashley Underwood, senior strategy executive at Kantar Media.
Male grooming: time to bust the stereotypes?
Male grooming: time to bust the stereotypes?
by Alex Brownsell and Nicola Clark
26 August 2011, 12:00AM
As men become more accepting of grooming products, marketers are thinking beyond sporty endorsements.
The doorstep challenge: why some brands are ditching door-to-door, yet others are embracing the opportunity
The doorstep challenge: why some brands are ditching door-to-door, yet others are embracing the opportunity
by Oliver Luft
26 August 2011, 12:00AM
As British Gas drops door-to-door sales, brands are examining their strategies.
Also in the news
Rooney gets supersized for EA Sports ad
by Daniel Farey-Jones, 30 August 2011, 12:00PM
Domino's launches pizza-ordering iPad app
by Sarah Shearman, 30 August 2011, 01:29PM
Westfield film celebrates 100 years of East End style
by Sarah Shearman, 30 August 2011, 12:50PM
EyeWonder sold to DG Fast Channel for £41m
by Daniel Farey-Jones, 30 August 2011, 04:04PM
TalkSport to run digital radio promotion during Rugby World Cup
by Mark Banham, 30 August 2011, 04:16PM
From the blogs
As Organic sales decline, maybe they should learn a lesson from Fairtrade and keep it simple.
Chris Arnold
31 August 2011, 12:08AM
Guzzle Puzzle: A total product fail?
Louise Kennedy
30 August 2011, 12:08AM
Time for a social media diet?
Geoff Gower
30 August 2011, 12:08AM
Out of office ad
Greg Taylor
30 August 2011, 12:08AM
Why clients get integration wrong as well
CHRIS BARRACLOUGH
30 August 2011, 12:08AM
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