Monday, 15 August 2011

Breaking news from Brand Republic - TV viewing figures, UKTV, Lucozade, CBS Outdoor, Magners

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Latest news
Linear commercial TV viewing reaches new high
Linear commercial TV viewing reaches new high
by Maisie McCabe
15 August 2011, 09:01AM
The average amount of time spent watching linear commercial TV reached a new record in the first six months of 2011, although the increases in total TV viewing appear to be slowing.
UKTV to change hands for £339m
UKTV to change hands for £339m
by Daniel Farey-Jones
15 August 2011, 09:21AM
Virgin Media has agreed a £339m deal to sell its 50% equity stake in multichannel business UKTV and associated debt to American TV business Scripps Networks Interactive, after long-running talks.
Lucozade says 'yes' to unsigned band for latest ad
Lucozade says 'yes' to unsigned band for latest ad
by Loulla-Mae Eleftheriou-Smith
15 August 2011, 09:50AM
Lucozade Energy, the GlaxoSmithKline-owned sports energy drink, has released a third music-focused ad as part of its 'yes' campaign.
CBS Outdoor promotes Pummell to head of product revenue
CBS Outdoor promotes Pummell to head of product revenue
by Maisie McCabe
15 August 2011, 09:36AM
CBS Outdoor has appointed group account director Neil Pummell to the new position of head of product revenue, as part of wider changes in its client, retail and trading teams.
Magners rolls out 'save the bees' app
Magners rolls out 'save the bees' app
by Sarah Shearman
15 August 2011, 08:00AM
Magners, the cider brand, has launched an iPhone and Android app as part of its "bee aid" campaign to help save urban bees, which are vital in the cider-making process.
Buddy Media raises $54m for expansion
Buddy Media raises $54m for expansion
by Sophie Maden
15 August 2011, 09:35AM
Buddy Media, the WPP-backed US start-up used by ad agencies and companies to manage their Facebook pages and campaigns, is set for further expansion after raising $54m (£33.9m).
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.

View the map and submit your agency
Intelligence
Do brands really still need media agencies?
Do brands really still need media agencies?
by Craig Smith
12 August 2011, 12:00AM
Marketers are united on the value of earned media, which has led to a theory that traditional media agencies will die out, writes Craig Smith
Brand Health Check: Everything Everywhere
Brand Health Check: Everything Everywhere
by Rachel Barnes
12 August 2011, 11:00AM
The latest results show the jury is out on the success of the telecoms venture.
Premier League marketers give their outlook on the coming season
Premier League marketers give their outlook on the coming season
by Alex Brownsell and Gemma Charles
12 August 2011, 12:00AM
The Premier League season kicks off on Saturday, but marketing England's top clubs is now very much a global game. By Alex Brownsell and Gemma Charles.
The rise of the daily deal phenomenon
The rise of the daily deal phenomenon
by Ralph Risk
10 August 2011, 08:00AM
Half of deal site purchasers admit to buying something they previously had no intention of buying, writes Ralph Risk, European marketing director, Lightspeed Research.

Think BR

Think BR: Doom and gloom before the boom

We've been there before, so why should we be surprised if we take another economic bath, asks Bob Willott


Also in the news
Circulation of Sunday tabloids rocket 66% following NotW closure
by Arif Durrani, 12 August 2011, 01:32PM
Lebedev's i overtakes Indy for the first time
by Oliver Luft, 12 August 2011, 02:25PM
Dr Martens signs Agyness Deyn to flag up British roots
by Nicola Clark, 12 August 2011, 10:30AM
Bacardi readies £3m Oakheart rum launch
by Gemma Charles, 12 August 2011, 09:00AM
From the blogs
Google releases its latest development in social search
Robert Weatherhead
14 August 2011, 12:08AM
JOEY BARTON - the ultimate anti-hero brand
Chris J Reed
14 August 2011, 12:08AM
What has happened to Herbal Essences?
Louise Kennedy
13 August 2011, 12:08AM
Mismatch at the Test
ianbluechipmarketing
12 August 2011, 12:08AM
DDB marks centennial of Bill Bernbach - 'the real mad man', 10 quotes
@gordonmacmillan
12 August 2011, 12:08AM
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