Latest news | | | | | | The average amount of time spent watching linear commercial TV reached a new record in the first six months of 2011, although the increases in total TV viewing appear to be slowing. | | | | | | | Virgin Media has agreed a £339m deal to sell its 50% equity stake in multichannel business UKTV and associated debt to American TV business Scripps Networks Interactive, after long-running talks. | | | | | | | Lucozade Energy, the GlaxoSmithKline-owned sports energy drink, has released a third music-focused ad as part of its 'yes' campaign. | | | | | | | CBS Outdoor has appointed group account director Neil Pummell to the new position of head of product revenue, as part of wider changes in its client, retail and trading teams. | | | | | | | Magners, the cider brand, has launched an iPhone and Android app as part of its "bee aid" campaign to help save urban bees, which are vital in the cider-making process. | | | | | | | Buddy Media, the WPP-backed US start-up used by ad agencies and companies to manage their Facebook pages and campaigns, is set for further expansion after raising $54m (£33.9m). | | | | Intelligence | | | | | | Marketers are united on the value of earned media, which has led to a theory that traditional media agencies will die out, writes Craig Smith | | | | | | | The latest results show the jury is out on the success of the telecoms venture. | | | | | | | The Premier League season kicks off on Saturday, but marketing England's top clubs is now very much a global game. By Alex Brownsell and Gemma Charles. | | | | | | | Half of deal site purchasers admit to buying something they previously had no intention of buying, writes Ralph Risk, European marketing director, Lightspeed Research. | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | | | | | | |
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