Monday, 15 August 2011

Campaign Daily Fix - TV viewing, Betfair, Omega Pharma, Lucozade, Macmillan Cancer Support

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Latest News
Linear commercial TV viewing reaches new high
by Maisie McCabe,
15 August 2011, 09:01AM
Linear commercial TV viewing reaches new high
The average amount of time spent watching linear commercial TV reached a new record in the first six months of 2011, although the increases in total TV viewing appear to be slowing.
Betfair launches 90s Ferrero Rocher ad spoof
by Sara Kimberley,
12 August 2011, 02:50PM
Betfair launches 90s Ferrero Rocher ad spoof
Betfair, the online betting site, has launched a viral campaign creating a pastiche of the classic 90's Ferrero Rocher ad, starring sporting heroes.
Omega Pharma appoints SFW to CRM brief
by Sara Kimberley,
15 August 2011, 10:38AM
Omega Pharma appoints SFW to CRM brief
Omega Pharma has appointed Stephens Francis Whitson (SFW) to handle a CRM brief for a new product launch.
Lucozade uses unsigned band in third music ad
by Loulla-Mae Eleftheriou-Smith,
15 August 2011, 09:50AM
Lucozade uses unsigned band in third music ad
Lucozade Energy, the GlaxoSmithKline-owned sports energy drink, has released a third music-focused ad as part of its 'yes' campaign.
Macmillan Cancer Support continues TV push
by Sara Kimberley,
15 August 2011, 12:20PM
Macmillan Cancer Support continues TV push
Macmillan Cancer Support is launching a TV ad that features five cancer patients talking about how the charity's people have helped them.
Also in the News
Google buys Motorola mobile brand for $12.5bn
by Daniel Farey-Jones, 15 August 2011, 12:45PM
Vodafone brings F1 team back to UK
by John Reynolds, 15 August 2011, 11:57AM
Walkers denies ditching Lineker
by Loulla-Mae Eleftheriou-Smith, 15 August 2011, 10:50AM
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