| Latest news |
|
 | | | | | Wunderman UK is merging its existing data management resources with its sister WPP agency KBM Group to create a centralised data and analytics unit. | | |
 | | | | | Channel 4 is to invest millions of pounds in building a database that will help the broadcaster to understand and develop viewer relationships and harness insights for advertisers. | | |
 | | | | | Paul Say, First Direct head of marketing, is to leave the HSBC-owned bank. | | |
 | | | | | Virgin Media is reviewing its £36 million advertising account just 15 months after appointing DDB UK to the business. | | |
 | | | | | The delivery of integration for clients seems to elude the majority of advertising agencies. We are reminded of this on a frequent basis. | | |
 | | | | | A wine-lover, but not a wine-buff, I'm always interested to see viticulturists finding new ways to promote their "sunshine in a bottle". I'm also a lifelong fan of Aussie rock. But who would have predicted that we'd see the gods of metal team up with... | | |
 | | | | | Kellogg has appointed data specialist Epsilon to build a global consumer website and customer relationship management and analytics platform. | | |
 | | | | | Unilever has launched a dedicated corporate-branded Facebook page to engage directly with consumers of its key brands and get instant feedback on initiatives such as its new Surf TV ad. | | |
 | | | | | SABMiller has called a pitch for the below-the-line account for Peroni Nastro Azzurro, its Italian beer brand. | | |
 | | | | | Birmingham City Council is to reward residents for recycling or visiting their local leisure centre with Nectar points. | | |
 | | | | | Bmi, the international airline, has appointed Lida to handle its direct marketing activity. | | |
 | | | | | Harrods, the luxury department store, has set up a media arm to sell advertising opportunities across its assets, including its Knightsbridge store, in-house magazine and the Harrods iPhone app. | | |
 | | | | | Barclaycard has recruited a digital director as it aims to bolster its mobile services and build on the recent launch of its contactless mobile-payment service. | | |
 | | | | | Nivea, the Beiersdorf-owned skin care brand, has launched an integrated marketing campaign as part of its 'Feel Closer' activity to shift brand perception and re-engage women. | | |
 | | | | | Bauer Media, owner of the Kiss and Magic brands, is going to start offering regionally targeted editorial content and advertising through its mobile apps next month after signing a deal with interactive technology start-up Screenreach. | | |
|
No comments:
Post a Comment